{"id":293732,"date":"2024-06-12T19:22:41","date_gmt":"2024-06-12T09:22:41","guid":{"rendered":"https:\/\/content.easyweddings.com\/?post_type=au-pro-education&p=293732"},"modified":"2024-11-22T13:56:24","modified_gmt":"2024-11-22T02:56:24","slug":"photographers-what-couples-love","status":"publish","type":"au-pro-education","link":"https:\/\/www.easyweddings.com.au\/pro-education\/photographers-what-couples-love\/","title":{"rendered":"Photographers: What Couples Love (and Don\u2019t Love)"},"content":{"rendered":"

Photographers are responsible for capturing the magic, excitement, and emotions of the wedding day. There’s no re-do, so couples need to be assured their chosen photographer understands their vibe and will be trusted to catch the precious moments.<\/p>\n

We asked 4,200 Australian couples about their wedding plans and what separates great photographers from those who let them down. Here\u2019s what they said\u2026<\/p>\n

\"\"
Couples spent 3% more on wedding photography than they did the previous year. Image: iStock<\/figcaption><\/figure>\n

What couples want from their wedding photographer<\/h2>\n

Wedding photographers are among the first suppliers booked after the venue and celebrant. Cost of living impacts have forced today’s couples to prioritise their ‘must-haves’ from their ‘nice-to-have’ elements. But this is good news for photographers, where 91% of couples will hire a professional photographer to capture their day, according to the 2024 Australian Wedding Industry Report<\/em><\/a>.<\/p>\n

Just over three-quarters of couples (78%) request an ‘unplugged ceremony’ where phones are not permitted. These couples want their guests to be fully immersed in the ceremony while the professionals are left to capture the magic as it unfolds.<\/p>\n

Traditional posed photography is no longer desired by couples, but rather, more relaxed, candid photography (62%), or a mix of candid and posed (37%).<\/p>\n

Just over a third (35%) of couples want photos taken of the entire day. A quarter (24%) most value their couple portraits, followed closely by ceremony shots (18%), and almost half (47%) will purchase a wedding album from their photographer.<\/p>\n

In addition to the wedding day shoot, 2 in 5 couples (37%) also commemorate their engagement with professional engagement photography.<\/p>\n

\"\"
Great wedding photographers went above and beyond to get the perfect shot. Image: iStock<\/figcaption><\/figure>\n

The average cost of a wedding photographer in Australia<\/h2>\n

While the average spend per wedding declined in many categories across the industry in 2024, for photographers it increased 3% on 2023 prices.<\/p>\n

The national average cost of a wedding photographer is on a steady rise. In 2024 it is $3,266<\/strong>, up from $3,164 in 2023 \u2014 a further 3% more than 2022 prices.<\/p>\n

Great photographers…<\/h2>\n