{"id":280544,"date":"2022-08-22T22:08:10","date_gmt":"2022-08-22T12:08:10","guid":{"rendered":"https:\/\/content.easyweddings.com\/?post_type=au-pro-education&p=280544"},"modified":"2024-11-22T13:56:48","modified_gmt":"2024-11-22T02:56:48","slug":"something-borrowed-duo-converts-bookings","status":"publish","type":"au-pro-education","link":"https:\/\/www.easyweddings.com.au\/pro-education\/something-borrowed-duo-converts-bookings\/","title":{"rendered":"Turning leads to bookings: How wedding musician Adam does it"},"content":{"rendered":"

A question our suppliers often ask is \u201chow many times is too many times<\/em> to follow up an enquiry?\u201d With a 60% conversion rate, Adam Ray from Something Borrowed<\/strong><\/a> shares his strategy for converting leads \u2014 and it might surprise you.<\/p>\n

Adam Ray is living proof of the adage that choosing a job you love means you never have to <\/span>work <\/span><\/i>a day in your life.\u00a0<\/span><\/p>\n

\u201cI love singing, I love being a musician, I love entertaining,\u201d says the co-founder of Something Borrowed.<\/span><\/p>\n

\u201cSinging has always been my passion. Being able to do it full-time, for a very long time \u2014 it still doesn\u2019t feel like work. I get to hang out with my best mate and play songs, and make good money!\u201d<\/span><\/p>\n

Adam launched the duo back in 2011 with fellow musician Brendan Young. Fast-forward a decade later, and he\u2019s expanded the business to a fully-fledged wedding entertainment company consisting of three Victorian-based duos, plus a third to launch in Queensland in 2023.<\/span><\/p>\n

Adam attributes his success not only to being a great musician, but also to the way he assures couples can trust that he has everything under control. Communication – or perhaps over-communication \u2014 is the key, he says.\u00a0<\/span><\/p>\n

Brides and grooms appreciate his all-bases-covered approach, knowing there\u2019s one less thing to worry about, taking some of the pressure off throughout the planning process and on the wedding day.\u00a0<\/span><\/p>\n

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Adam\u2019s simple recipe for converting enquiries to bookings<\/h2>\n

Adam\u2019s simple recipe for success starts with his fast response time<\/em><\/strong>. He even uses the downtime between sets at gigs to respond to enquiries that come through.\u00a0\u00a0<\/span><\/p>\n

\u201cI get straight back to them as soon as I can, definitely within 24 hours,\u201d he says. \u201cIf I see something pop up, we try and get back immediately.\u201d\u00a0<\/span><\/p>\n

He has his email templates ready to go, which makes things easier – especially when responding on the go.<\/span><\/p>\n

Next, throw in a bunch of communication<\/em><\/strong>.<\/span><\/p>\n

\u201cIn my template, I probably go against the grain a little bit when people say \u2018keep it short\u2019 – mine is massive,\u201d he says.<\/span><\/p>\n

\u201cI give them every detail they need and I start it by saying \u2018Get comfy, this is a massive email but it\u2019s going to give you all the details you need.\u2019 And more often than not, the calls or replies I get are \u2018thank you, that\u2019s everything we need to know, that\u2019s awesome.\u2019<\/span><\/p>\n

\u201cI\u2019ve never had anyone tell me that\u2019s too much information!\u201d\u00a0<\/span><\/p>\n

Finally, finish with a dash of persistence<\/em><\/strong>.<\/span><\/p>\n

After his initial spiel, Adam keeps track of each enquiry. If needed, he schedules a second and even third follow-up.<\/span><\/p>\n

\u201cEverything is in the follow-up. Don\u2019t just let it slide. Don\u2019t think it\u2019s a \u2018no\u2019 until it’s a \u2018no\u2019.\u201d\u00a0<\/span><\/p><\/blockquote>\n

The difference between being persistent and pushy is in your tone, he says. Not in the frequency of your correspondence.<\/span><\/p>\n

\u201cYou\u2019ve got to believe you have a good product that someone has enquired about, and you really do have the solution for them. My follow-ups are literally \u2018Just let us know if book something and I\u2019ll let you get married in peace hahaha. Have a great day.\u2019 It\u2019s all really jovial, but you\u2019ve got to follow up.\u201d\u00a0<\/span><\/p>\n

Personality is key. Social presence matters<\/h2>\n

He makes it sound easy! But admittedly, Adam says wedding musicians need to work extra hard to secure those bookings.<\/span><\/p>\n

\u201cAnd that is by way of having great video, great audio. People want to see your personality, particularly with bands \u2014 because you <\/span>run <\/span><\/i>the night.<\/span><\/p>\n

\u201cWe’re really easygoing. I think people see that on our Instagram. We do a lot of videos – not just about our music, but more about our vibe and the fun we have at weddings. We have a good flow, have a lot of fun and know how to get the crowd rolling.\u201d<\/span><\/p>\n

\u201cWe get a lot of enquiries from couples saying \u2018We\u2019ve checked you out on Instagram you\u2019re exactly the kind of vibe we want, and the vibe we want there.\u201d<\/span><\/p>\n

The below video sums up Adam’s larrikin personality to a T!<\/p>\n