{"id":278614,"date":"2022-06-16T18:08:59","date_gmt":"2022-06-16T08:08:59","guid":{"rendered":"https:\/\/content.easyweddings.com\/?post_type=au-pro-education&p=278614"},"modified":"2024-11-22T13:56:53","modified_gmt":"2024-11-22T02:56:53","slug":"car-supplier-spotlight-enrik-limousines","status":"publish","type":"au-pro-education","link":"https:\/\/www.easyweddings.com.au\/pro-education\/car-supplier-spotlight-enrik-limousines\/","title":{"rendered":"\u2018Not just a car business\u2019: Peter\u2019s in the driver’s seat when it comes to couples"},"content":{"rendered":"

Melbourne chauffeur service Enrik Limousines<\/strong><\/a> has been providing luxury wedding transport with its Chrysler limousines for almost two decades. Business founder Peter Georgiou\u2019s winning combination for success is his communication with couples and his team\u2019s genuine commitment to customer service.<\/p>\n

He recently sat down with us to discuss how his business has grown and evolved over the past 15 years of partnering with Easy Weddings. He also shared his strategies for converting steady enquiries to bookings.<\/p>\n

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Peter Georgiou of Enrik Melbourne wedding car business Enrik Limousines<\/figcaption><\/figure>\n

How Peter gets the most out of Easy Weddings<\/h2>\n

Peter\u2019s business began in 2005 \u2014 just a year after Facebook launched.<\/p>\n

\u201cIn the early days, SEO was a new thing, and I don\u2019t think there was Instagram \u2014 or possibly even Facebook \u2014 back then. Back then, you couldn\u2019t find my website, nobody knew what Enrik Limousines was or where to find us,\u201d he says.<\/p>\n

Listing with Easy Weddings has helped Peter\u2019s wedding car business with online visibility and enquiries. However: \u201cThe leads coming in are the start<\/em> <\/strong>of the process, so you\u2019ve then got to work hard to get that booking,\u201d he adds.<\/p>\n

An Easy Weddings listing is an important piece of the puzzle for success in the industry, Peter explains. \u201cBut you need to have all of your pieces of the puzzle. You can\u2019t sit back and expect that all the leads that are coming in are going to book.\u201d<\/p>\n

After receiving an enquiry through Easy Weddings, he responds quickly with an email.
\n\u201cWe might follow that up with an SMS just letting them know we have received their email and to perhaps look in their spam or junk folder if they haven\u2019t seen a response from us. We also have an automated system which will send them a follow-up email about five days later.\u201d<\/p>\n\n

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Enrik Limousines has clocked up more than 200 reviews<\/strong> on its Easy Weddings storefront alone, maintaining a 5-star rating<\/strong>. Combine those with Google and Facebook reviews, and that\u2019s around 1,000 reviews across the board.<\/p>\n

\u201cReviews, over the last five years, have become so important as a research tool for couples. It\u2019s a significant part of our success. It adds to your credibility, and it adds to your branding,\u201d Peter says.<\/p>\n

All the hard work is paying off. The Enrik Limousines listing on Easy Weddings has received more than 23,000 views<\/strong> over the past year, with 17%<\/strong> of those who clicked the listing going on to make an enquiry with the business.<\/strong><\/p>\n

By June 2022, Peter estimated his chauffeur business had already received about 300 bookings for the year<\/strong>, with six months ahead to service many more events. With at least 20% of his bookings coming from Easy Weddings, his listing is generating a 23x Return on Investment so far this year.<\/strong><\/p>\n\n

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Maintaining success in a competitive market<\/h2>\n

Commitment to customer service is what sets Enrik Limousines apart from competitors in its category.<\/p>\n

\u201cWe\u2019re passionate about what we do and we love what we do, and I think that stands out. We have a great team of chauffeurs who are really keen to make sure that everything they do on the wedding day is for the couple,\u201d Peter says.<\/p>\n

\u201cWe\u2019re not a car<\/strong> business<\/strong><\/em>, we\u2019re a wedding business<\/strong><\/em>. A lot of people think we\u2019re a wedding car business, but the wedding industry is all about people.<\/p><\/blockquote>\n

\u201cIf you\u2019re not passionate about people and people\u2019s wedding day, and being surrounded by a lot of happiness, and love and laughter, then you\u2019re probably in the wrong business. The cars are just a means to provide a service for us. It\u2019s all about the service, for us.\u201d<\/p>\n

In the past five years or so, Peter has seen a noticeable increase in the number of wedding car businesses entering the wedding car business \u2013 offering not only limousines, but hot rods, classic cars, and Mustangs too. He and his team have worked hard to maintain its success in a competitive market.<\/p>\n

\u201cCustomer service is the most important consideration. It\u2019s not just saying<\/em> <\/strong>it, it\u2019s about doing<\/em><\/strong> it and being passionate about it. It\u2019s probably one of the things that sets us apart from our competitors in a competitive industry.\u201d<\/p>\n\n

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Networking with other wedding industry suppliers is another key way to generate recommendations and secure bookings.<\/p>\n

\u201cWe\u2019ve been around for about 18 years, so we\u2019ve built a strong reputation with a lot of different suppliers in the wedding industry \u2014 whether it be venues, celebrants or photographers,\u201d Peter adds.<\/p>\n

When couples enquire with Peter, he always asks about their other suppliers, so he can promote any existing relationships he has with those businesses. Building credibility and reassurance is a proven way he has converted those enquiries into bookings.<\/p>\n

On top of all that, Peter recommends continuing to fine-tune processes and staying on top of emerging trends. He also suggests speaking with your Easy Weddings Account Manager often, to learn what images and other components of your storefront are working, and what might be improved.<\/p>\n

For a closer look at how Easy Weddings is helping to super-charge Enrik Limousines, download the Case Study, here<\/a>.<\/strong><\/p>\n

Watch the video below to hear Peter explain his strategy for success further.<\/h3>\n