{"id":277360,"date":"2022-04-28T17:45:23","date_gmt":"2022-04-28T07:45:23","guid":{"rendered":"https:\/\/content.easyweddings.com\/?post_type=au-pro-education&p=277360"},"modified":"2022-05-18T18:40:41","modified_gmt":"2022-05-18T08:40:41","slug":"industry-event-melbourne","status":"publish","type":"au-pro-education","link":"https:\/\/www.easyweddings.com.au\/pro-education\/industry-event-melbourne\/","title":{"rendered":"Wedding industry events are back, baby!"},"content":{"rendered":"

For the first time in more than two years, we resumed our popular in-person networking and education events. The first stop? Melbourne.<\/p>\n

Around 160 suppliers joined us at the iconic\u00a0Zinc at Federation Square<\/strong><\/a> to rub shoulders with other wedding industry peers, learn crucial trends and marketing insights for 2022, and maybe more importantly, get our wedding mojo\u00a0well and truly back.<\/em><\/p>\n

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Signage and styling by Cloth & Confetti<\/a>. Photo by Allie Claire Creative<\/a><\/figcaption><\/figure>\n

So great to be mingling again!<\/h2>\n

To those of you who missed out, let us tell you that the buzz in the room was definitely high all around. The drinks were flowing, the energy was electric, and we were absolutely grateful to have everyone’s company again.<\/p>\n

A massive<\/em> thank you to all those who joined us for a day of networking, mingling, and learning – we had a blast! It was such an AMAZING first wedding industry event back for our Vic suppliers – we\u2019re still on an absolute high after seeing some of you again after so long and meeting others for the very first time.<\/p>\n

And a HUGE thanks to our wonderful host and venue sponsor Zinc at Federation Square<\/strong><\/a> for making this event possible, as well as\u00a0Cloth & Confetti<\/strong><\/a>\u00a0for styling,\u00a0Allie Claire Creative<\/strong><\/a>\u00a0for photography, and\u00a0Baker Boys Band<\/strong><\/a> for live tunes \u2013 not to mention our fab MC Chelsea from the Easy Weddings team \u2013 we couldn\u2019t have done it without each of you!<\/p>\n

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Baker Boys Band<\/a> (left) and Easy Weddings’ Belinda Letts entertain the crowd. Photos by Allie Claire Creative<\/figcaption><\/figure>\n

Here’s what we learned<\/h3>\n

We heard from our Real Weddings and Insights Editor, Rebecca Crozier; and Senior Account Manager and celebrant, Belinda Letts, who revealed the top wedding trends and styling insights for 2022. The style queens also shared some tips on how suppliers can implement these trends in their own business branding. We also learned more about the demographic of 2022’s wedding couples and how best to engage them.<\/p>\n

Our social media star Emma gave bottles of bubbly to two lucky Instagrammers who had never even met until a few hours earlier!<\/p>\n

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Winners of our Instagram competition. Photo by Allie Claire Creative<\/figcaption><\/figure>\n

Next to the stage was Easy Weddings Founder and CEO, Matt Butterworth, who teamed up with our Digital Marketing Specialist, Dan Wild, to share advice on connecting with the digital generation.<\/p>\n

While Matt shared his hot tips on converting those website visitors to grow your wedding business in 2022, Dan stole the show with his witty one-liners like: \u201cGood websites should be like a great first date – people should know who you are, what you do and, importantly, how to get in touch with you.\u201d<\/p>\n

Who would have thought learning about Google Analytics and SEO could be entertaining?<\/p>\n

\u201cLoved the tips from Dan so much. Heaps of actionable tips that I came straight home to look at!\u201d one attendee told us afterwards.<\/p>\n

\u201cThought the event was very well run and in particular, Rebecca Crozier\u2019s presentation was super insightful,\u201d added Park Hyatt Melbourne<\/strong><\/a> Sales Manager, Jordyn Blithe.<\/p>\n

Ness at the Swell Shelter<\/strong> agreed: \u201cWe learned a heap from the event, so it was incredibly worth it, and great job on putting it on.\u201d<\/p>\n

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Coming soon to a city near you<\/h3>\n

“After a couple of rough years on the wedding industry – particularly in Victoria – I was thrilled with how welcomed Bec, Belle, Dan and I felt on the stage and how engaged the crowd was with our presentations,” Matt said.<\/p>\n

“I couldn’t be more pleased with the turnout at Zinc and how well the event was received.\u00a0We hope all of our guests went away from the event feeling inspired, energised and ready to embrace the rest of the huge year for weddings as much as we are.”<\/p>\n

You can watch a snippet of the action in the below video.<\/p>\n