{"id":277301,"date":"2022-04-26T20:28:24","date_gmt":"2022-04-26T10:28:24","guid":{"rendered":"https:\/\/content.easyweddings.com\/?post_type=au-pro-education&p=277301"},"modified":"2023-07-07T09:14:42","modified_gmt":"2023-07-06T23:14:42","slug":"how-to-instagram-like-a-pro","status":"publish","type":"au-pro-education","link":"https:\/\/www.easyweddings.com.au\/pro-education\/how-to-instagram-like-a-pro\/","title":{"rendered":"How to Instagram like a pro for your wedding business"},"content":{"rendered":"

If you follow us on Instagram, you might know who Emma is (and if you don\u2019t, make sure you head to Easy Weddings<\/a> and Wedding Supplier Network<\/a> and give us a follow).<\/p>\n

Emma is the Head of Social Media here at Easy Weddings. On top of the incredible dance skills she often flaunts in her Reels, she has extensive experience and expertise in all things social<\/em>.<\/p>\n

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Emma has worked with all types of brands, from international eCommerce to small local businesses, and everything in between \u2014 she’s done it all!<\/p>\n

We sat down with Emma and asked about her top social media tips for our amazing wedding suppliers. The result is this information-packed Q&A that we hope you will find helpful.<\/p>\n\n

How important is it for a wedding business to have a strong Instagram presence?<\/h3>\n

In this day and age, it\u2019s pivotal for wedding suppliers to be active on Instagram because of the platform\u2019s visual appeal. A recent Easy Weddings poll found that Instagram was one of the first two places 87% of couples go to research a supplier after finding them on our website.<\/p>\n

People want to be able to visualise their dream wedding day, so they need their suppliers to be on the same page as far as aesthetic, vision, style and vibe. If a supplier\u2019s visual content does not match the couple\u2019s vision, they will likely go for another supplier who is more aligned.<\/p>\n

What content works best on Instagram?<\/h3>\n

Video<\/strong> is key! The platform is officially a video-sharing app, the head of Instagram, Adam Mosseri, announced at the end of 2021. That means that video content will almost always outperform static content, or photos.<\/p>\n

More importantly – it’s Reels<\/strong>! Reels are the top content type on Instagram and are imperative to growing your audience and presence on the platform. Instagram launched Reels over a year ago to directly compete with TikTok, so they reward Reels creators by giving them extra reach and engagement.<\/p>\n

As far as static content, I would recommend carousel posts<\/strong> over single-image posts (multiple images to swipe across). Viewers prefer to get a full picture, so the more details you offer, the better.<\/p>\n

And, of course, stories! Stories<\/strong> are great to drive engagement and website traffic and also share newsworthy content that might not suit your feed\u2019s aesthetic.<\/p>\n

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On Instagram, video content will almost always outperform static content.<\/figcaption><\/figure>\n

As a wedding business owner, how can I be more efficient<\/em> with Instagram?<\/h3>\n

The most important thing is to have a content strategy consisting of the following:<\/p>\n