{"id":276581,"date":"2022-03-18T02:13:05","date_gmt":"2022-03-17T15:13:05","guid":{"rendered":"https:\/\/content.easyweddings.com\/au\/pro-education\/case-study-m-flair-hair-artistry\/"},"modified":"2022-04-19T15:36:07","modified_gmt":"2022-04-19T05:36:07","slug":"case-study-m-flair-hair-artistry","status":"publish","type":"au-pro-education","link":"https:\/\/www.easyweddings.com.au\/pro-education\/case-study-m-flair-hair-artistry\/","title":{"rendered":"How hair-obsessed Monica turned her passion into a fully fledged wedding business"},"content":{"rendered":"

As a young girl, she\u2019d dress up in veils and pretend to be a bride. Today, Monica Walker of M Flair Hair Artistry<\/a> is a successful Hunter Valley wedding hairstylist who books out months in advance. Before she even had a website, Easy Weddings was helping her grow into the business owner she is today.<\/p>\n

\"Monica
Image: Ripple Weddings<\/figcaption><\/figure>\n

Learning a New Craft<\/h2>\n

Monica first came to Easy Weddings back in August 2018 armed with a Facebook page, bubbly personality, and an obsession for her craft. How best to market herself, though, she knew she needed help with.<\/p>\n

She started out with a \u201cStandard\u201d directory listing in the Central Coast region of New South Wales. As she commenced the steep learning curve to being a business owner, Monica\u2019s Easy Weddings storefront<\/strong><\/a> was the closest thing she had to a website.<\/p>\n

\u201cI didn\u2019t have a website when I first started,\u201d says Monica, \u201cso I treated my storefront as my little website.\u201d<\/p>\n

Within that \u201clittle website\u201d, Monica was discovering the high-converting elements she\u2019d most need for her profile (and subsequent website) to be successful: high-quality images, engaging copy, and lots of social proof in the form of reviews.<\/p>\n

The tried and tested, winning storefront formula quickly resulted in enquiries from brides, and soon enough she was working with Easy Weddings\u2019 account manager, Belinda, on upgrading her campaign.<\/p>\n

\u201cI started out in 2018 with just a standard membership and I have only increased it from there,” she tells. “Even though I now have a website, I still treat my storefront like I used to. My business has grown and my storefront has evolved with me.”<\/p>\n

\"Monica<\/p>\n

“Easy Weddings is now my main form of marketing, along with my website, word of mouth, and social media.<\/p>\n

\u201cMost of my wedding enquiries come through Easy Weddings.\u201d<\/p>\n

Working with Her Easy Weddings Account Manager<\/h2>\n

Of course, it wasn\u2019t a set-and-forget storefront that helped build Monica\u2019s award-winning bridal hair business to where it is today. Monica is as proactive about her marketing as she is about staying on top of her (exquisite) hair game.<\/p>\n

Working with account manager, Belinda, she schedules regular catch-ups to assess her campaign and see where it can perform better. This has earned Monica a 92% profile strength.<\/p>\n

\"Monica<\/p>\n

\u201cI can have a chat with my account manager if I\u2019m unsure or would like some advice about my membership,” says Monica, “and she offers great solutions or little tips and tricks to better improve my storefront.”<\/p>\n

Small optimisations that go a long way include:<\/p>\n