{"id":276405,"date":"2018-03-22T06:16:40","date_gmt":"2018-03-21T19:16:40","guid":{"rendered":"https:\/\/content.easyweddings.com\/au\/pro-education\/storefront-up-to-date\/"},"modified":"2018-03-22T06:16:40","modified_gmt":"2018-03-21T19:16:40","slug":"storefront-up-to-date","status":"publish","type":"au-pro-education","link":"https:\/\/www.easyweddings.com.au\/pro-education\/storefront-up-to-date\/","title":{"rendered":"The case for getting your storefront up-to-date"},"content":{"rendered":"<p class=\"lead\">There&#8217;s the old saying that a picture is worth 1000 words, and that has never been truer than today in the 21st century. Wherever you look, good visual content is outperforming text-based content. So it&#8217;s no surprise to learn that storefronts that are more attractive and content-rich will convert and do better than those that aren&#8217;t optimised to 100%.<\/p>\n<p>As Facebook marketing expert Mari Smith says, &#8220;Content is King, but engagement is Queen and the lady rules the house.&#8221; The same is true for your storefront. While\u00a0it&#8217;s worth keeping your storefront updated and looking good, without maintaining it and making sure you&#8217;re responding to enquiries and reviews you&#8217;re still not optimising it\u00a0to its best possible performance.<\/p>\n<p>We know, we know. When it comes to making sure you&#8217;re keeping your storefront up-to-date we can go on a bit.<\/p>\n<p>But think about it like this. If you sign up for the gym for 12 months but don&#8217;t actually show up and put in the work, you won&#8217;t be fit in 12 months.<\/p>\n<p>The same goes for your Easy Weddings storefront. If you pay for advertising but don&#8217;t put the effort into the ad, then you\u00a0won&#8217;t get the best possible return.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-6908\" src=\"https:\/\/assets.easyweddings.com\/files\/2022\/02\/23171152\/100.jpg\" alt=\"Hundred percent\" width=\"900\" height=\"600\" title=\"\"><\/p>\n<h3>The stats<\/h3>\n<p>Our clever stats team at Easy Weddings has been doing some math and here&#8217;s what they discovered.<\/p>\n<p>Consider you&#8217;re a supplier with a storefront at 0-19% competition getting XX results (this figure will change depending on what category you&#8217;re in).<\/p>\n<ul>\n<li>If you then optimise your ad to 50% complete you will receive 225% more enquiries than XX<\/li>\n<li>If you then complete to 100% you&#8217;ll receive 350% more work than XX<\/li>\n<\/ul>\n<p>That&#8217;s a great return! Just for making sure that your own storefront looks as good as it possibly can, you could potentially triple the number of enquiries you receive.<\/p>\n<p>It&#8217;s a no-brainer really. A poor storefront will convert at around 3%. But a great storefront can convert to enquiries anywhere up to 20%.<img decoding=\"async\" class=\"aligncenter size-medium wp-image-6904\" src=\"https:\/\/assets.easyweddings.com\/files\/2022\/02\/23171158\/Capture-17.jpg\" alt=\"Capture\" width=\"900\" height=\"304\" title=\"\"><\/p>\n<h3>How to get to 100%<\/h3>\n<p>If you do think you can do more work on your storefront, here are a few reminders on how to get your storefront up-to-date.<\/p>\n<ul>\n<li>Add 24 (or more) great quality photos<\/li>\n<li>Get 11 reviews on site<\/li>\n<li>Select 3 of your favourite reviews to be featured<\/li>\n<li>Respond to all of your reviews<\/li>\n<li>Update your personal and business details<\/li>\n<li>Add a business logo<\/li>\n<li>Add four hero images<\/li>\n<li>Upload two videos<\/li>\n<li>Include a special offer<\/li>\n<li>Add your FAQ to the storefront<\/li>\n<li>Select your pricing tier<\/li>\n<\/ul>\n<p>Finally, if you do need more help getting your storefront up-to-date or to 100% please give us a call on 1800 155 122.<\/p>\n<h2>Want to manage your enquiries on the go? Read about WedCRM for mobile.\u00a0<\/h2>\n","protected":false},"author":1,"featured_media":269730,"template":"","au_pro_edu_tags":[],"class_list":["post-276405","au-pro-education","type-au-pro-education","status-publish","has-post-thumbnail","hentry","au_pro_edu_categories-easy-weddings-updates"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/au-pro-education\/276405"}],"collection":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/au-pro-education"}],"about":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/types\/au-pro-education"}],"author":[{"embeddable":true,"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/media\/269730"}],"wp:attachment":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/media?parent=276405"}],"wp:term":[{"taxonomy":"au_pro_edu_tags","embeddable":true,"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/au_pro_edu_tags?post=276405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}