{"id":276346,"date":"2021-07-26T23:19:47","date_gmt":"2021-07-26T13:19:47","guid":{"rendered":"https:\/\/content.easyweddings.com\/au\/pro-education\/how-to-use-instagram-to-grow-your-wedding-business\/"},"modified":"2021-07-26T23:19:47","modified_gmt":"2021-07-26T13:19:47","slug":"how-to-use-instagram-to-grow-your-wedding-business","status":"publish","type":"au-pro-education","link":"https:\/\/www.easyweddings.com.au\/pro-education\/how-to-use-instagram-to-grow-your-wedding-business\/","title":{"rendered":"How To Get A Business Boost From Instagram"},"content":{"rendered":"
Your Instagram profile is a great way to quickly explain your business and give people a sense of your personality. Your profile picture should be clear and have you front and center. You don\u2019t want to leave couples in doubt as to who you are! Even if you\u2019re a cake or dressmaker, make sure you\u2019re in the photo. Check out <\/span>Gina\u2019s Instagram profile<\/span><\/a>. She\u2019s the founder of Miss Ladybird Cakes and has more than 100,000 followers.\u00a0<\/span><\/p>\n Beyond the profile picture, be sure to fill out your biography with valuable information that your audience will need straight away, like your name, title and in most cases, location. Nothing is more frustrating than not being able to find the information you need straight away! Emojis can make a fun addition to this part of the profile – think about what personality you want to convey and why you do what you do rather than trying to \u201csell\u201d people in your profile. <\/span><\/p>\n You can also add a link to your biography page so you can gain some traffic from Instagram. That way, you’re urging your audience to take action. You can track your click-throughs per week on Instagram’s insight tool, and monitor them more closely on Google Analytics – your Easy Weddings storefront is a great one to link to particularly if you\u2019ve been getting great reviews!<\/span><\/p>\n <\/a><\/p>\n In an environment where some businesses are closed temporarily or permanently, couples can quickly make assumptions about a business based entirely on the date of the most recent post. If you haven\u2019t posted in a month or more, couples could be led to believe that you no longer operate. Generally, we recommend you post once every 3-4 days. Ideally, this would be an image you’re proud to share that shows off your work in the best possible way. If you\u2019re in an area where COVID-19 has restricted business, try using #tbt (better known as Throwback Thursday) and reshare some past images or give couples an insight into you\u2019re how you continue to work on your business away from weddings – behind the scenes of photo editing, cake design, seating planning or music practice are always great ways for couples to see you\u2019re dedicated to your craft.<\/span><\/p>\n Instagram has come a long way since starting out as a photo-sharing app. Recently, Instagram CEO, Adam Mosseri, released this statement<\/a> to explain what type of posts and profiles that Instagram prioritises. It’s worth having a read to see the value they’re placing on video-related content in their Instagram Reels and Instagram TV. There is a bit to learn but a great place to start is the upcoming social media bootcamp<\/a> webinar hosted by Easy Weddings’ Head of Social Media, Emma! You can learn more and register free at the link.<\/p>\n\nFrequency of Posting<\/h2>\n
Type of Posts<\/h2>\n