{"id":276318,"date":"2016-08-23T06:33:19","date_gmt":"2016-08-22T20:33:19","guid":{"rendered":"https:\/\/content.easyweddings.com\/au\/pro-education\/7-types-posts-drive-engagement-facebook\/"},"modified":"2016-08-23T06:33:19","modified_gmt":"2016-08-22T20:33:19","slug":"7-types-posts-drive-engagement-facebook","status":"publish","type":"au-pro-education","link":"https:\/\/www.easyweddings.com.au\/pro-education\/7-types-posts-drive-engagement-facebook\/","title":{"rendered":"7 types of posts that drive engagement on Facebook"},"content":{"rendered":"

Facebook, although not what it used to be<\/a>\u00a0in terms of organic reach<\/a>, is still an important branding<\/a> tool and two-way channel\u00a0for communicating with wedding clients\u00a0and prospects. To ensure you’re maximising your engagement<\/a>, here are 7 types of content that will get your followers jumping to respond\u00a0with Facebook’s new reactions<\/a> feature.<\/p>\n

1. Quotes<\/h2>\n

Romantic and funny quotes relating to weddings, love and relationships are relevant, entertaining and share-worthy – a winning combination for any social media platform. Brainy Quotes<\/a> and Good Reads<\/a> are great resources for finding quotes and Canva<\/a>‘s free social media templates\u00a0are useful\u00a0for creating your own copyright-free images<\/a>. Just remember to keep quotes pro-marriage and upbeat, and avoid any one-liners\u00a0about marriage being the tomb of love<\/a>… Casanova \u00a0was clearly delusional!<\/p>\n

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Source: Reader’s Digest<\/a><\/figcaption><\/figure>\n

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2. Wedding planning questions<\/h2>\n

People want to be heard and feel part of a community, so give them an opportunity to participate by\u00a0offering feedback and advice through\u00a0sharing their own personal experiences. Example questions could\u00a0include…<\/p>\n

“Using friends as wedding vendors: reliable resources or risky business?”\u00a0<\/strong><\/em><\/span><\/p>\n

\u201cWhat criteria did you use to choose your bridal party<\/strong>…
\n<\/strong><\/em>while keeping close\u00a0friendships in tact?\u201d<\/strong><\/em><\/span><\/p>\n

\u201cHow did you and your partner settle a guest list dispute?\u201d<\/strong><\/em><\/span><\/p>\n

“Catering to wedding guest dietary requirements and preferences<\/strong>…
\nWhere do you draw the line?”<\/strong><\/em><\/span><\/p>\n

Question formats could also include TRUE or FALSE and multiple choice, with the option to answer your own questions by adding\u00a0a link to one of your\u00a0relevant\u00a0blog posts<\/a>.<\/p>\n

Think about questions that could\u00a0help guide your marketing, blogging strategy<\/a> or product\u00a0offerings; this free market research, while still fun for your audience, can provide\u00a0insight into the type of content you should be creating more of, or a product or service you could start offering that would add value to you customers.<\/p>\n

\"types<\/a><\/p>\n

3. Trivia questions<\/h2>\n

Hollywood, fashion, food and romance trivia are light-hearted ways to engage your Facebook fans that are guaranteed to inspire a response. Using a hashtag<\/a> like #TriviaTuesdays<\/strong> can also add\u00a0structure to your social media strategy so you know exactly what type\u00a0of post to schedule each week for this day. Some example posts are…<\/p>\n

\u201cWhich Hollywood celebrity couple are celebrating their 50th<\/sup> wedding anniversary today?\u201d<\/span><\/strong><\/em><\/p>\n

\u201cWhich award-winning French designer released a new bridal collection this week?”<\/span><\/strong><\/em><\/p>\n

\u201cWhich iconic wedding movie was released this day in 2001?\u201d<\/span><\/strong><\/em><\/p>\n

4.\u00a0Polls<\/h2>\n

Creating your own poll is easy with Facebook’s official polling app<\/a>. It allows you to build\u00a0fully customisable forms using images and videos with no programming skills. Plans start at $8p\/mth and you can create and publish a poll in as little as five minutes, then view the results in an easy to understand\u00a0dashboard, or by exporting to excel. Question suggestions include…<\/p>\n

\u201cHow many bridesmaids are\u00a0you having: 1, 2, 3, 4, 5, or more than 5?”<\/span><\/strong><\/em><\/p>\n

“Which destination honeymoon do you rate the most: Bahamas, Thailand, Africa or France?”<\/span><\/em><\/strong><\/p>\n

“Which type of bouquet do you rate the most: paper, floral, feathers,
\nbroaches or succulents?”<\/span><\/em><\/strong><\/p>\n

“If you had to give up one thing to\u00a0save for your\u00a0big day, what would it be: coffee, gym membership, chocolate, alcohol, pay TV, other?”<\/strong><\/em><\/span><\/p>\n

You can also easily create a poll within a regular Facebook post for free (see below) without the need for any polling software or apps. Remember, think about the types of information you could ask to find out more about your audience that will help you provide additional value and potentially increase your revenue.<\/p>\n

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5. Videos<\/h2>\n

Time-lapse videos are a huge hit, giving people the whole picture in a quick to consume, summarised format. You don’t even have to be a professional photographer – have a play with\u00a0the Time-lapse feature on your iPhone<\/a> under the Camera icon.<\/p>\n

Time-lapse can also be used for tutorials; hair and makeup videos\u00a0on\u00a0how to create\u00a0smokey eye effects; catering tutorials on how to create your own DIY edible food bowls<\/a>; floristry tutorials on how to make\u00a0your own native bouquets<\/a>;\u00a0or the process involved with creating an\u00a0ice sculpture<\/a>.<\/p>\n

Video testimonials are also great for\u00a0engaging Facebook visitors, as prospective customers want to hear the real weddings stories<\/a>\u00a0from those who’ve used your products or services before.<\/p>\n