{"id":276310,"date":"2016-03-15T02:54:45","date_gmt":"2016-03-14T15:54:45","guid":{"rendered":"https:\/\/content.easyweddings.com\/au\/pro-education\/7-types-social-media-content-customers-crave\/"},"modified":"2016-03-15T02:54:45","modified_gmt":"2016-03-14T15:54:45","slug":"7-types-social-media-content-customers-crave","status":"publish","type":"au-pro-education","link":"https:\/\/www.easyweddings.com.au\/pro-education\/7-types-social-media-content-customers-crave\/","title":{"rendered":"7 types of social media content your customers crave"},"content":{"rendered":"

Discovering the\u00a0type of content that gets your followers diving for the Like button\u00a0is a process of trial and error. While spying on your competition<\/a> can give you some pointers, there’s no guarantee that what works for their audience\u00a0will inspire\u00a0shares\u00a0from\u00a0yours. Finding the right\u00a0fit for your followers\u00a0can be a challenge, but here are 7 types of content we’ve found to have a consistently high strike rate with brides:<\/p>\n

1. Tutorials<\/p>\n

It’s easy to take for granted just how much you really know about your industry and skills. Not everyone knows how to\u00a0choose the best foundation for wedding photography\u00a0or how to use unexpected but effective colour combinations<\/a>. These might be part of your daily routine, but this knowledge can be invaluable to your customers, not to mention position you as an industry authority – and increase traffic to your blog.<\/p>\n

This\u00a0Mini Pop Pi\u00f1ata tutorial<\/a>\u00a0follows the conventions of a great ‘how to’ blog post,\u00a0keeping text to a minimum with a concise intro, providing\u00a0a list of tools and materials required, and\u00a0showing\u00a0an estimated\u00a0prep time.<\/p>\n

Not all tutorials will fit this DIY craft tutorial template, but the rules don’t change: go easy on the text, be generous with\u00a0images, sprinkle\u00a0hyperlinks throughout to your products\/services and other relevant blog posts, and break it down into logical, bite-sized steps for easy consumption.<\/p>\n

\"writing<\/a>
Source: For the Makers<\/a><\/figcaption><\/figure>\n\n

2. Quizzes<\/h2>\n

Creating fun and engaging quizzes are a great way for increasing\u00a0reach, with participants sharing their results with friends who also take the quiz, and the viral affect begins.\u00a0As Social Media Examiner explains, quizzes can also be used to introduce people to your brand, direct traffic to your website, and even\u00a0grow your email marketing list, like\u00a0Bonobos<\/a>\u2019 have done with their \u201cChino Fit Quiz<\/a>\u201d, requiring participants to enter their email before getting\u00a0starting.<\/p>\n

To create your own, check out\u00a0online quiz building software like Shortstack<\/a>\u00a0or\u00a0Interact<\/a>. If lead generation is the aim of your game, make sure the software you choose will integrate with your CRM.<\/p>\n

\"best<\/a>
Source: Clickz<\/a><\/figcaption><\/figure>\n

<\/h2>\n

3. Lists<\/h2>\n

From\u00a010 topics every couple should discuss before marrying\u00a0<\/a>to\u00a010 top tips to be a terrific wedding guest<\/a>, the lists that can be written for the wedding industry are literally infinite!\u00a0Qualities of High-Quality List Posts<\/a>\u00a0include…<\/p>\n

    \n
  • solid takeaways – mix up the\u00a0entertaining fluffy stuff with actionable advice readers can implement and tools they will actually use<\/li>\n
  • links to more in-depth information where necessary so\u00a0the post doesn’t get derailed by details<\/li>\n
  • examples that readers can relate to that mirror their own problem or individual circumstances<\/li>\n
  • a clear, catchy and specific<\/em> title – take a done-to-death topic and give it a unique spin: “9\u00a0Mind-Blowing Celebrity\u00a0Wedding Dresses\u00a0from 2015… That Cost Under $100<\/strong><\/span>”\u00a0<\/em><\/li>\n<\/ul>\n

    4. Videos<\/h2>\n

    Whether you borrow it from the 300\u00a0hours of video<\/a> uploaded to YouTube every minute or you create your own<\/a>, videos are a social content hit, like this one showing\u00a0a Maid of Honour rapping her speech to the beat of \u2018Ice Ice Baby\u2019<\/a>\u00a0posted on Easy Weddings Facebook Page<\/a>…\u00a079 likes, 35 shares and 91 comments says\u00a0this type of video could be a hit with your followers\u00a0too!<\/p>\n

    Don’t have a film crew on hand for producing Hollywood-quality footage? Sites like VideoScribe<\/a>\u00a0can create animations and whiteboard videos in minutes for a fraction of the cost, and there are plenty of\u00a0Video Editing Apps for Phones and Tablets<\/a>\u00a0for turning your smartphone footage into a work of cinematic\u00a0art.<\/p>\n