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Gay marriage may not yet be legal in Australia, but it’s\u00a0inevitablethat it will one day be. When it does happen, wedding suppliers need to wholly inclusive and understand how to cater to same-sex couples wanting to marry.<\/p>\n
Here are a few points to keep in mind:<\/p>\n
Brides are the centre of the straight wedding universe; it’s all about them and some\u00a0have\u00a0waited their whole lives to waltz\u00a0down the aisle. They are, however, only half of any heterosexual wedding, and non-existent in a two-groom\u00a0union, so if your website and social media only ever make reference to the ‘bride’, you’re not speaking to any combination of gay male (or hetero) couples<\/a>.<\/p>\n More inclusive vocabulary includes “brides<\/strong><\/span>\u00a0and grooms<\/strong><\/span>” or “couple\/s”. When you’ve combed through your website and marketing materials to ensure you’re talking to everyone, do the same with any\u00a0contracts or collateral, replacing “bride” and “groom” with “Partner 1” and “Partner 2”.<\/p>\n As a\u00a0gay-friendly wedding provider, it’s helpful\u00a0to find other vendors who share your business’ values. Explore opportunities for\u00a0cross promotions<\/a>\u00a0or referral programs that ensure your network of suppliers\u00a0are referring to other businesses who\u00a0are willing to invest as much time, energy and enthusiasm into serving\u00a0same-sex clients as you do.<\/p>\n You can\u00a0also reach out to\u00a0local LGBT activist and support groups in your local area, informing them your business welcomes same-sex couples\u00a0and that you’re proud to be part of a network of like-minded suppliers.<\/p>\n People want\u00a0to identify with your past clientele\u00a0and\u00a0picture\u00a0themselves having just as much fun as the couples in your image\u00a0gallery. While the cliche groom+bride dip’n’kiss is a staple wedding pic, this likely\u00a0resonates more with\u00a0heterosexual couples, so be sure to include a range of images depicting\u00a0diversity.<\/p>\n Just how\u00a0many images of same-sex partners, ethnically diverse couples and other minority groups you should include on your website\u00a0is a decision only your business can make, which ultimately depends on how you choose to express your business values, taking into consideration:<\/p>\n If your business is not catering to a strictly niche gay market, using a mixture of straight and same-sex images in your blog posts<\/a>,\u00a0or adding a same-sex client testimonial\u00a0to your website will\u00a0communicate your willingness to work with a variety of customers, regardless of sexual orientation.<\/p>\n Gender stereotypes: who needs ’em?! Yes, in a heterosexual Western wedding the bride usually<\/em>\u00a0wears a big white dress, the groom usually<\/em> wears a suit, and he’s the first one down the aisle where he waits patiently for his soon-to-be-wife.<\/p>\n Now imagine a couple that isn’t\u00a0restricted to\u00a0gender stereotypes and\u00a0doesn’t have\u00a0nearly as many preceding ceremonies or matrimonial ‘norms’ upon which to draw from. Garter removal, bouquet throwing, best men and maids of honour – heterosexual weddings are packed full of traditions based on a\u00a0union between\u00a0a man and a woman – so what happens when clients don’t fit this brief?<\/p>\nAssociate with gay-friendly suppliers and and\u00a0organisations<\/h2>\n
A picture\u00a0tells a thousand words: make yours\u00a0diverse<\/h2>\n
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<\/a>Assuming makes an ass out of\u00a0YOU<\/h2>\n