{"id":276297,"date":"2016-01-05T01:01:31","date_gmt":"2016-01-04T14:01:31","guid":{"rendered":"https:\/\/content.easyweddings.com\/au\/pro-education\/five-ways-get-customers-involved-engaged-content\/"},"modified":"2016-01-05T01:01:31","modified_gmt":"2016-01-04T14:01:31","slug":"five-ways-get-customers-involved-engaged-content","status":"publish","type":"au-pro-education","link":"https:\/\/www.easyweddings.com.au\/pro-education\/five-ways-get-customers-involved-engaged-content\/","title":{"rendered":"Five ways to get your customers involved and engaged with your content"},"content":{"rendered":"
<\/a><\/p>\n\n Since social media\u00a0platforms have experienced declines in organic reach<\/a> in recent times\u00a0(which Facebook attributes to filtering the\u00a015,000 posts<\/a>\u00a0users are faced with\u00a0every time they log in), businesses are finding it increasingly difficult\u00a0to reach customers without forking out for\u00a0advertising<\/a>.<\/p>\n Businesses can, however, still penetrate feeds without paying by producing\u00a0content that educates, entertains, inspires conversation or adds value to their followers’\u00a0lives.\u00a0Here are five ways brands are doing just that without having to budget\u00a0for Instagram advertising<\/a>\u00a0or Twitter ads<\/a> to reach their fans:<\/p>\n A recent\u00a0Socialbakers study <\/a>revealed that\u00a0Facebook users\u00a0preferred videos and links over\u00a0images. Social Media Examiner wisely advises however, before you go jumping on the video bandwagon and abandon all other types of content, take a moment to check your social analytics<\/a>\u00a0and confirm this is the case for your brand and your followers. If your audience has a history of getting excited over moving graphics, check out these seven types of videos small businesses can easily make<\/a>.<\/p>\n1. Create more video<\/h2>\n