{"id":276294,"date":"2015-10-29T14:07:41","date_gmt":"2015-10-29T03:07:41","guid":{"rendered":"https:\/\/content.easyweddings.com\/au\/pro-education\/branding-tips-small-business-marketing-budget-experience\/"},"modified":"2015-10-29T14:07:41","modified_gmt":"2015-10-29T03:07:41","slug":"branding-tips-small-business-marketing-budget-experience","status":"publish","type":"au-pro-education","link":"https:\/\/www.easyweddings.com.au\/pro-education\/branding-tips-small-business-marketing-budget-experience\/","title":{"rendered":"Branding tips for small businesses with no marketing budget – or experience"},"content":{"rendered":"
<\/a><\/p>\n A\u00a0strong brand identity\u00a0is the heart and soul of any business. For companies\u00a0like oil giant BP, branding is a very deliberate exercise resulting in a $211,000,000USD logo.<\/a>\u00a0Companies like Nike on the other hand (who\u00a0got lucky with\u00a0their iconic $35USD swoosh<\/a>) chanced\u00a0their way to branding success. Here’s how your business\u00a0can make deliberate branding decisions and<\/em>\u00a0get lucky with timeless, unique and ubiquitous\u00a0branding – without the BP budget.<\/p>\n A professional logo (or logo refresh for those looking to reinvent or modernise dated designs) doesn’t have to cost a bomb. Websites like Upwork<\/a>, Freelancer<\/a>\u00a0and 99designs<\/a> offer logos from as little as $30-$50. Be sure to weigh up unbelievably cheap project costs against quality of designers’ previous work, ratings and feedback, and review their Terms and Conditions (number of design changes and file formats included) before commencing a contract.<\/p>\n The more creative direction you give designers, the more likely you are to reach your dream design in\u00a0the least amount of changes. Mood boards\u00a0are great for\u00a0helping designers realise your vision. As Creative Bloq<\/a>\u00a0explains, mood boards “can instantly convey a whole assortment of concepts and feelings that are central to your pitch, but difficult to get across verbally”. Try these\u00a016 great tools for creating mood boards<\/a>\u00a0to get your designer on the same page, without penning a 15-page brief.<\/p>\nDesign a\u00a0logo you LOVE<\/h2>\n