![\"Google](\"https:\/\/assets.easyweddings.com\/files\/2022\/02\/23155618\/Google-analytics.jpg\" "\\"\\"")
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If the thought of accidentally clicking the Facebook Insights tab on your Business Page instills\u00a0nothing but fear, or you’d have better luck finding your way blindfolded around the mall than the analytics dashboard of your Twitter account, this post was written for you.<\/p>\n
But first, let’s discuss the mother of all analytics, Google; capable of telling you which\u00a0social media platforms are driving traffic to your site to enable you to either fine tune those that aren’t, or invest more time and energy into those that are.<\/p>\n
Google Analytics<\/a> offers comprehensive statistics on website traffic beyond what is commonly referred to as ‘vanity metrics’, such as likes, favourites and retweets. Google measures the impact of social initiatives based on four key metrics<\/a>:<\/p>\n To find out stats\u00a0relating to\u00a0Pageviews, Average Session Duration and Pages per Session visited by traffic from\u00a0social platforms, login to Google Analytics<\/a>,\u00a0navigate to a *Reporting View<\/a>*, click\u00a0the Reporting tab, select Acquisition> Social, then Network Referrals.<\/p>\n While Google Analytics may tell you from where, when and how often visitors are arriving on your website from social media,\u00a0it won’t\u00a0tell you how effective your social campaigns are in attracting your specific social target market, nor will it\u00a0show how you\u2019re scoring\u00a0compared to similar businesses and competitors. In summary, think of Google Analytics as a tool to measure ROI of your social strategy, culminating in sales or enquiries on your website or landing pages<\/a>.<\/p>\n For more specific demographic stats, check out the in-built analytics dashboards available on individual platforms:<\/p>\n Facebook’s\u00a0Page Insights<\/a>\u00a0is a neat way to see how specific demographics interact with your content. The People<\/em> tab profiles the sex and age of your fans, along with the overall percentage of each. If your followers are\u00a0primarily 55-64-year-old men and you’re aiming for brides\u00a0aged 20-30, you may need to take a serious look at the type of content you’re producing. Other features include\u00a0\u2018When Your Fans are Online\u2019;\u00a0super handy for publishing posts when you know your followers\u00a0are tuned in\u00a0and most active.<\/p>\n Twitter’s inbuilt analytics dashboard<\/a> provides detailed info on specific tweets and overall aviary activity from the past 28 days, along with\u00a0valuable audience insights<\/a>\u00a0(available from the Followers tab).\u00a0Find out the number of impressions (how many eyeballs landed on your tweets in their feed), how many times people visited your profile, the number of times your Twitter handle was mentioned, and\u00a0how many followers you gained in 28 days. PS. You won’t find your analytics hidden on your Twitter profile – that’s far too logical – login here:\u00a0https:\/\/analytics<\/b>.twitter<\/b>.com\/\u00a0<\/a><\/p>\n With Pinterest’s analytics dashboard<\/a>\u00a0you can track your pinning activity against averages\u00a0and\u00a0find out who’s pinning what from your website’s Pin It Button<\/a>. Gain\u00a0insight into your audience’s interests and other businesses they’re following, allowing you to better customise your posts to suit their taste. To view your Pinterest analytics for your business account, visit\u00a0analytics.pinterest.com.<\/a><\/p>\n Although\u00a0Instagram<\/a>\u00a0is yet to come to the table with a comprehensive inbuilt analytics dashboard, there are multiple free Instagram analytics tools<\/a> for tracking your progress on the image sharing platform.<\/p>\n Social media management software\u00a0Buffer<\/a>\u00a0takes care of auto-publishing, scheduling posts\u00a0and collating multi-platform\u00a0analytics. A\u00a0free account allows you to\u00a0post simultaneously to some<\/a> of your social networks and store up to 10 posts for future release. Buffer’s paid Awesome and Business<\/a> plans give you access to your social analytics\u00a0in\u00a0one single platform, allowing you to view your most tweeted, clicked and liked posts without having to access\u00a0multiple platforms.<\/p>\n Hootsuite\u00a0also offers monitoring, auto-posting and delegating tasks from over 35 popular social networks\u00a0and can\u00a0generate fairly detailed analytical reports. Free accounts\u00a0are however confined to three social platforms and two reports per month and there are, according to some, other causes for concern<\/a>. However, if numbers are anything to go by, Hootsuite\u2019s 8 million users may be reason enough to start a free account<\/a>.<\/p>\n\n If you\u2019re serious about making\u00a0the most of your social media strategy, paid versions offer rich analytics, customisable dashboard options, loads of\u00a0profiles and powerful queries with semantic analysis. These programs are sophisticated, boasting features ranging from reporting and sentiment scoring to identification of influences and measuring effectiveness of media.<\/p>\n The key to\u00a0interpreting your analytics\u00a0lies in identifying your social media\u00a0objectives\u00a0and the specific platforms that are most important to your business in reaching these goals. If you\u2019re thrifty, you may decide\u00a0on using in-built analytics of individual\u00a0platforms, forsaking some efficiency. You\u00a0may otherwise be inclined to use the free versions of Hootsuite or Buffer with less emphasis on in-depth\u00a0analysis. Or for the more invested, there are premium products on offer to blend individual performances for\u00a0driving successful social media strategies.<\/p>\n There is no one solution that caters for all businesses in the vastness of social-cyberspace, so\u00a0take advantage of free trials and familiarise yourself with a platform and its limitations before signing up for lock-in\u00a0contracts.<\/p>\n Do you use a social analytics platform for your business, or monitor your accounts individually within platforms? We’d love to hear about what works for your business – let us know in the comments!<\/p>\n","protected":false},"author":1,"featured_media":269010,"template":"","au_pro_edu_tags":[],"class_list":["post-276290","au-pro-education","type-au-pro-education","status-publish","has-post-thumbnail","hentry","au_pro_edu_categories-share-worthy-articles"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/au-pro-education\/276290"}],"collection":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/au-pro-education"}],"about":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/types\/au-pro-education"}],"author":[{"embeddable":true,"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/media\/269010"}],"wp:attachment":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/media?parent=276290"}],"wp:term":[{"taxonomy":"au_pro_edu_tags","embeddable":true,"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/au_pro_edu_tags?post=276290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
![\"google](\"https:\/\/assets.easyweddings.com\/files\/2022\/02\/23155624\/Screen-Shot-2015-09-23-at-10.06.30-am1.png\" "\\"\\"")
<\/a><\/p>\n\nThat’s it then. Well, not quite…<\/h2>\n
Facebook Insights<\/h2>\n
![\"facebook](\"https:\/\/assets.easyweddings.com\/files\/2022\/02\/23155629\/Screen-Shot-2015-09-23-at-8.45.01-am.png\" "\\"\\"")
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\n<\/a><\/p>\nTwitter Analytics<\/h2>\n
![\"twitter](\"https:\/\/assets.easyweddings.com\/files\/2022\/02\/23155634\/Screen-Shot-2015-09-23-at-8.56.40-am.png\" "\\"\\"")
<\/a><\/p>\n\n![\"twitter](\"https:\/\/assets.easyweddings.com\/files\/2022\/02\/23155639\/Screen-Shot-2015-09-23-at-9.11.20-am.png\" "\\"\\"")
<\/a><\/p>\nPinterest Analytics<\/h2>\n
![\"pinterest](\"https:\/\/assets.easyweddings.com\/files\/2022\/02\/23155644\/Screen-Shot-2015-09-23-at-10.24.40-am.png\" "\\"\\"")
<\/a><\/p>\n\nAll-in-one\u00a0multi-platform management<\/h2>\n
![\"Buffer](\"https:\/\/assets.easyweddings.com\/files\/2022\/02\/23155649\/Screen-Shot-2015-09-23-at-9.33.24-am.png\" "\\"\\"")
<\/a><\/p>\nThe\u00a0Ferrari of all-in-one analytics dashboards<\/h2>\n