{"id":276274,"date":"2015-05-28T04:56:20","date_gmt":"2015-05-27T18:56:20","guid":{"rendered":"https:\/\/content.easyweddings.com\/au\/pro-education\/diy-pr\/"},"modified":"2015-05-28T04:56:20","modified_gmt":"2015-05-27T18:56:20","slug":"diy-pr","status":"publish","type":"au-pro-education","link":"https:\/\/www.easyweddings.com.au\/pro-education\/diy-pr\/","title":{"rendered":"DIY public relations: how can I get involved?"},"content":{"rendered":"

\"diy<\/a><\/p>\n

Public relations can be a difficult concept to\u00a0grasp for\u00a0people outside the marketing profession. Unlike advertising, you don’t need to\u00a0pay for it, and its success is\u00a0gauged\u00a0by often\u00a0elusive, intangible, long-term metrics like perception – so how can you be sure it’s really worth it? Here’s how to\u00a0get your\u00a0messaging, timing and target audience right to\u00a0result in some highly effective\u00a0(and cost efficient) DIY public relations.<\/p>\n

Rewind. What IS\u00a0public relations?<\/h2>\n

Public relations, or PR,\u00a0is described by the Public Relations Institute of Australia as “the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics.”<\/p>\n

The most commonly used tool in PR is the press release (or media release), used to pitch stories to media and publishers\u00a0in an organised, timely, relevant, entertaining and\/or educational format. Other PR tools include public appearances, presentations or events, newsletters, social media marketing and blogging.<\/p>\n

Where do I\u00a0start?<\/h2>\n

It may have been the prospect of free media exposure that piqued your interest in DIY PR, but without getting specific around exactly what you’re hoping to achieve, PR can end up being a costly and time consuming exercise.\u00a0Forbes<\/a> highlights the\u00a0reasons for PR as:<\/p>\n