{"id":276263,"date":"2015-03-27T01:12:35","date_gmt":"2015-03-26T14:12:35","guid":{"rendered":"https:\/\/content.easyweddings.com\/au\/pro-education\/7-tips-growing-email-list\/"},"modified":"2015-03-27T01:12:35","modified_gmt":"2015-03-26T14:12:35","slug":"7-tips-growing-email-list","status":"publish","type":"au-pro-education","link":"https:\/\/www.easyweddings.com.au\/pro-education\/7-tips-growing-email-list\/","title":{"rendered":"Seven tips for growing your email list"},"content":{"rendered":"
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Did you know that due to closed email accounts, employees switching\u00a0companies and unqualified prospects opting out, your\u00a0email list can\u00a0decrease by about 22.5% every year<\/a>?<\/p>\n That means if you have an email list of 500 subscribers and you’re not actively seeking\u00a0new opt-ins, your list could completely disappear within five years, leaving you with nobody to read your\u00a0killer email marketing campaigns.<\/p>\n To ensure your list grows at a steady\u00a0pace to counteract ‘database decay’, follow these 7 tips for growing your email list:<\/p>\n\n Create a landing page<\/a>\u00a0and lead magnet: tools designed to entice people to surrender their email in exchange for a\u00a0report, tips, look book, secrets and other valuable information pertaining to your products, services or industry. Include a link in your email signature that directs people to this landing page with your newsletter sign up form, and add\u00a0a call to action like,\u00a0“Sign up now to receive our free industry\u00a0report: Wedding Photography Gone Wrong”.\u00a0<\/em>You can also promote your lead magnet across social media with a link to the sign up form and\u00a0some shocking, compelling or entertaining teaser text introducing\u00a0the contents of the report.<\/p>\n Add a newsletter signup button to your Facebook Page using Facebook’s Call-to-Action Button<\/a>. This tab can be customised to a title of your choosing and direct visitors to a specified URL, such as the newsletter sign up page or other landing page of your website.<\/p>\n\n1. Landing pages and lead magnets<\/strong><\/h2>\n
2. Facebook\u00a0button<\/strong><\/h2>\n