{"id":276262,"date":"2015-04-24T05:45:33","date_gmt":"2015-04-23T19:45:33","guid":{"rendered":"https:\/\/content.easyweddings.com\/au\/pro-education\/tips-creating-killer-email-marketing-campaigns\/"},"modified":"2015-04-24T05:45:33","modified_gmt":"2015-04-23T19:45:33","slug":"tips-creating-killer-email-marketing-campaigns","status":"publish","type":"au-pro-education","link":"https:\/\/www.easyweddings.com.au\/pro-education\/tips-creating-killer-email-marketing-campaigns\/","title":{"rendered":"Tips for creating killer email marketing campaigns"},"content":{"rendered":"
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Since organic social media reach began its steady decline into paid advertising, email marketing has once again reigned supreme as a highly valuable marketing tool for small business. Unlike social media, you can be confident email marketing messages will actually reach their\u00a0destination, leaving\u00a0prospects to\u00a0decide for themselves whether to read or not. Follow these\u00a0tips for make sure you’re producing killer email marketing campaigns that entice people to open, read and respond, helping you make the most of every send:<\/p>\n
Convince&Convert\u00a0reveal that\u00a035% of recipients\u00a0open emails based purely on the how compelling the subject line is – and don’t you? As well as making them interesting, try\u00a0to avoid using spam-triggering words like free<\/strong>\u00a0and cheap,<\/strong>\u00a0unnecessary\u00a0OVER\u00a0capitalisation and shouty exclamation marks, which are all likely to flag\u00a0your email as junk. Likewise, using too many symbols can cause\u00a0your subject line to blend in with\u00a0spammy\u00a0trash\u00a0like:\u00a0BUY 1\/Get 1 FREE~Genie~Bras~$250 (**) Tod@y ONLY!\u00a0<\/em><\/strong><\/p>\n