![\"Facebook\"](\"https:\/\/assets.easyweddings.com\/files\/2022\/02\/23152238\/458128083.jpg\" "\\"\\"")
<\/a><\/p>\nIn a previous post<\/a> we looked at the differences between a Facebook profile, which is a personal page where you can connect with friends, and a Facebook page, which can be viewed and \u2018liked\u2019 by anyone and is generally more appropriate for a business.<\/p>\n Here are five simple steps to set up a Facebook page for businesses looking to get started on Australia\u2019s most popular social network.<\/p>\n To create a Facebook page you must first have a personal Facebook profile to link it to. This could be the profile you already use for connecting with friends and family, or you could set up a new profile just for business use. Even though your page will be linked to your profile for admin purposes no personal information from your profile will be shared on your page. You can also link the personal profiles of other business partners or employees once the page is set up, so they can login via their personal profile to update the Facebook page.<\/p>\n To get started with a Facebook page you can click on the \u2018create a page\u2019 link at the bottom of the Facebook login screen, which will then ask you to log in to your personal profile, or you can simply click here if you are already logged in.<\/p>\n On the \u2018create a page\u2019 screen, choose the tile that best suits your business. For example a florist or cater with a local reach might choose \u2018local business or place\u2019 while a nationwide bomboniere supplier or jewellery designer might choose \u2018brand or product\u2019. Next use the drop down menu within the tile to choose a category for your business.<\/p>\n Next you need to add a name for your Facebook page.<\/p>\n Think carefully about the name you choose; it will usually be the name of your business, but you might want to add some relevant keywords so it is picked up in search results. For example a bridal jewellery supplier called \u2018Beautiful Brides\u2019 might want to name its page \u2018Beautiful Brides wedding jewellery and accessories\u2019. Your page name has a character limit of 70 and can be changed up until your page has 200 likes.<\/p>\n Finally add your business address and phone number, check out the Facebook page terms and conditions, and click on the \u2018Get Started\u2019 button.<\/p>\n At this point Facebook will ask you to add a description of your page which will appear in search results and on your Facebook page\u2019s home page. This has a character limit of 155 and should include keywords that are relevant to your business, written naturally into a description of what your business is.<\/p>\n You should also add your business website and create a Facebook web address. Finally you will need to confirm that you are a real business or brand before you click on \u2018save info\u2019.<\/p>\n The next tab requires you to upload a profile picture for your page. This is a small square picture that will appear next to every piece of content that you post on Facebook, so it needs to be instantly recognisable as your business.<\/p>\n Most businesses choose to use their logo as a profile picture, but if you don\u2019t have one, or your personality is an important part of your business – for example a marriage celebrant – you might want to use a head shot instead.<\/p>\n A product image would also work if it’s something that won’t go out of date or become obsolete. The ideal image size for your profile picture is 180 x 180 pixels, but you can use a larger image and it should resize automatically.<\/p>\n Make sure your chosen image is saved to your computer and then click on ‘upload from computer’.<\/p>\nStep 1 \u2013 Log into Facebook<\/h2>\n
<\/a><\/p>\nStep 2 \u2013 Create a page<\/h2>\n
<\/a><\/p>\nStep 3 \u2013 Add an about<\/h2>\n
<\/a><\/p>\nStep 4 \u2013 Add a profile picture<\/h2>\n