You can\u2019t have people like your page to enter to win a promotional giveaway.<\/li>\n<\/ol>\nBasically, you need to remember that requiring sharing is no longer an option. Even the practice of offering multiple contest entries for those who share on their own or a friend\u2019s timeline is out of the question. Still, you can encourage people to share through creating a viral, interesting image that also serves as a promotional post for your contest.<\/p>\n
So, should I hold a timeline or app contest? <\/b><\/p>\n
Now that you have both options available to you, you need to decide which one is right for your business.<\/p>\n
10 things you need to know about running a Timeline contest:<\/b><\/p>\n\n- A timeline contest will get more people interacting with your contest faster.<\/li>\n
- It\u2019s free \u2013 no additional fee or app purchase required.<\/li>\n
- Works on mobile devices without any hassle.<\/li>\n
- Has a higher People Talking About This (PTAT) score, which figures in highly for Facebook presenting your post more often to viewers.<\/li>\n
- You don\u2019t get any e-mail information you can use in other marketing.<\/li>\n
- Having multiple interactions (both liking and messaging, for example) makes it difficult to validate.<\/li>\n
- It can be hard to get the winner\u2019s attention if you require them to check back in to win.<\/li>\n
- You must post the rules and information release verbiage where everyone can read them, usually within the post itself. This is a little awkward and can be a deterrent.<\/li>\n
- May not be as effective at getting new likes as a 3rd<\/sup> party, like-gated app.<\/li>\n
- Not as easy to share multiple times, as you must repost so that everyone can see, usually multiple times throughout each day.<\/li>\n<\/ol>\n
10 things you need to know about running a Facebook app contest:<\/b><\/p>\n\n- You can collect e-mail addresses as entry forms, which can be used later.<\/li>\n
- More creative control over how the app looks.<\/li>\n
- Can create a like-gated app, which grows your followers and fans.<\/li>\n
- Easy to re-share or set statically on your page, so everyone who visits can see your contest.<\/li>\n
- Rules can be linked in the app itself, making it easy for people to read them.<\/li>\n
- Apps often provide additional demographic information like age, location and the time they are engaging with the contest.<\/li>\n
- It\u2019s easy to notify a winner through e-mail or by setting the app to display the name.<\/li>\n
- Because it requires an e-mail, some people are uncomfortable with an app contest.<\/li>\n
- Not all contest apps work on all mobile devices.<\/li>\n
- A 3rd<\/sup> party app often costs additional money to create and run.<\/li>\n<\/ol>\n
How do I make my timeline or app contest amazing?<\/b><\/p>\n
Now that you know exactly what is legal and what will get you thrown into Facebook Jail, there are a few ways you can set your business up for success with these new rules.<\/p>\n
\n- Make it look good<\/b> \u2013 Facebook is much more likely to share a post with an image in it that one with just text. Choose something that is engaging and interesting, not just informative.<\/li>\n<\/ol>\n
\n- Make them talk<\/b> \u2013 If you require your followers to comment to enter your contest, you can tag the winner in a comment, too. This makes tracking down and connecting with your winner much easier.<\/li>\n<\/ol>\n
\n- Make the rules crystal clear<\/b> \u2013 Make sure the nitty-gritty details of your contest are clear for everyone to see, every time you post your contest. If they\u2019re too long, provide a link to an outside site.<\/li>\n<\/ol>\n
\n- Make it important<\/b> \u2013 In order to get the most people possible involved in your contest, pin your image to the top of your timeline. That way, it\u2019s more likely to be seen by new visitors.<\/li>\n
- Make it short<\/b> \u2013 Don\u2019t draw out your contest. Instead, limit the time to around a week. This takes the pressure off you to repost so many times and gives you a manageable number of entries to work with.<\/li>\n<\/ol>\n\n\n","protected":false},"author":1,"featured_media":268498,"template":"","au_pro_edu_tags":[],"class_list":["post-276206","au-pro-education","type-au-pro-education","status-publish","has-post-thumbnail","hentry","au_pro_edu_categories-share-worthy-articles"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/au-pro-education\/276206"}],"collection":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/au-pro-education"}],"about":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/types\/au-pro-education"}],"author":[{"embeddable":true,"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/media\/268498"}],"wp:attachment":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/media?parent=276206"}],"wp:term":[{"taxonomy":"au_pro_edu_tags","embeddable":true,"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/au_pro_edu_tags?post=276206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}