www.facebook.com\/EasyWeddings<\/a><\/figcaption><\/figure>\nA Facebook page can only be created by a real business entity, organization, band, etc.<\/p>\n
It is designed to allow brands and businesses to share official information in an easy way.<\/p>\n
Just as you’re connected with people on your personal page and they’re called ‘Friends’, the people who connect with you on your Facebook page are called ‘fans’.<\/p>\n
Anyone who ‘likes’ your Facebook page becomes a fan and anything you post will appear on their newsfeeds. Unlike Facebook profiles, you (generally) cannot limit who sees content posted to your Facebook page. Anyone who becomes a friend of the page can see it and there is no limit to how many people can become a fan of your page.<\/p>\n
Whenever a fan engages with your page either by commenting or liking a post, their own friends can see it, which provides extra exposure for your own brand.<\/p>\n
Because it’s a public page, anyone on the internet can easily find your business page and \u201clike\u201d it. That’s why you have to be much more careful about what you post on your business page because there’s no easy way to stop anyone, including your own competitors, from seeing what you’re posting.<\/p>\n
Pages can also be fitted with tabs, polls, landing pages, games and other interactive elements that aren\u2019t available for personal profiles. You can also schedule posts on Facebook pages which means you can load up your content ahead of time, rather than having to post in real time.<\/p>\n
One of the key differences between personal Facebook profiles and professional pages is the advertising opportunities.<\/p>\n
While a personal profile will let you track how many people engage with a post, a page will give you access to promotional icons and paid advertising for a post. This gives you premium placement on general feeds at an additional cost, usually a few dollars per post.<\/p>\n
Pages also offer the owner the ability to collect some very high-level data and see the real reach of their messages. Through the Facebook Analytics deck, you can see who is commenting, sharing and clicking on your posts and this gives you feedback as to what is popular, what isn’t and what may need a little tweaking, allowing you to tailor your content, but also your products, to your customers.<\/p>\n
Facebook pages also give you an idea of how many non-fans are engaging with your content, which Facebook labels \u201cvirality.\u201d The more viral your posts go, the more unique eyes are looking at your page and could possibly become fans.<\/p>\n
Easy Weddings offers Social Media set-up packages that include Facebook set ups.<\/p>\n","protected":false},"author":1,"featured_media":268434,"template":"","au_pro_edu_tags":[],"class_list":["post-276191","au-pro-education","type-au-pro-education","status-publish","has-post-thumbnail","hentry","au_pro_edu_categories-share-worthy-articles"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/au-pro-education\/276191"}],"collection":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/au-pro-education"}],"about":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/types\/au-pro-education"}],"author":[{"embeddable":true,"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/media\/268434"}],"wp:attachment":[{"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/media?parent=276191"}],"wp:term":[{"taxonomy":"au_pro_edu_tags","embeddable":true,"href":"https:\/\/www.easyweddings.com.au\/wp-json\/wp\/v2\/au_pro_edu_tags?post=276191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}