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Andy and Em consider it a job well done when a client falls asleep on them. But they hasten to add it\u2019s always from relaxation and never from boredom.<\/p>\n
The pair are co-owners of Perth business Mens\u2019 Grooming Experience<\/a>, which offers a mobile salon for grooms and attendants on their wedding day and their increasingly popular service\u00a0covers everything from a cut-throat shave and a massage \u2013 hence the napping \u2013 to keeping the guys on track with their wedding timetable.<\/p>\n This ties in perfectly with a growing movement to curate wedding days that are just as special for the man of the hour as for the bride.<\/p>\n \u201cI think guys these days want something special,\u201d says Em whose man-centric grooming business model is proving a hit worldwide where dozens of similar enterprises have sprung up over the past 12 months, particularly in the United Sates.<\/p>\n \u201cThey want to be involved and they want to be a part of it. They want something cool that they can share with their mates. Something which is really memorable.\u201d<\/p>\n So there\u2019s no more brides getting all the glory \u2013 and the TLC.<\/p>\n Em – who can spot an undone top button at 50 paces \u2013 says it\u2019s all about creating a festival of the groom as he prepares for one of the biggest days of his life.<\/p>\n It\u2019s just as much his moment as hers, and guys these days want to embrace that<\/a>, from taking their turn to walk down the aisle to keeping their attire a secret from the bride to be.<\/p>\n With this in mind, we looked at some of the new style factors to help modern grooms look and feel their best.<\/p>\n <\/a><\/p>\n Once upon a time, a groom\u2019s preparation for their moment in the spotlight was pretty much limited to hiring or buying a suit, sorting out shoes and having a shower the morning of the big day. But that era is long past.<\/p>\n These days a majority of grooms want to look their sharpest and are prepared to invest time and effort,<\/a> underscoring a message to the bride that she was important enough to go all out for.<\/p>\n This starts with a skincare routine to say fresh and hydrated \u2013 remembering there are plenty of products, such as Dermalogica, targeted to men \u2013 and goes right through to the wedding day, where Em\u2019s team of a barber, masseuse and stylist step into the breach, doing everything from a hot towel treatment to hand detailing plus hair styling and products for groomsmen whose vocabulary, imagination and eye mightn\u2019t stretch beyond short back and sides.<\/p>\n \u201cMost of the grooms I know have wanted that detail and attention just as much as the brides we speak to,\u201d says Em, who started the business after noticing a gap in the market for a wedding day experience for men. They want to be spoiled and they want to feel like a king.<\/p>\n \u201cThere will always be a place for a beautiful tuxedo,\u201d says Em, whose keen eye allows her to help with styling, even in the lead-up to the big day. \u201cThese days, however, grooms are mixing it up, and really carrying it off with flair.<\/p>\n Navy and gray suits are among the trending options, with colour taking its place as the new black. Bow ties also add a touch of dash, while flat caps and braces can further add character and charm.<\/p>\nRemember that preparation and styling aren\u2019t just for the girls<\/b><\/h2>\n
Feel free to wear whatever suits your style<\/b><\/h2>\n