Setting your wedding business up for success in 2025

Easy Weddings, Australia’s most used wedding business marketplace, recently released its annual data and insights report.  

The numbers showed that the Australian wedding industry continues to grow. Even amidst the dominating headlines of the cost-of-living crisis, the 2025 Australian Wedding Industry Report found that couples in 2025 are expected to spend 4.5% more on their weddings. This puts the local wedding market at an estimated worth of $4 billion.

Easy Weddings’ Founder and CEO, Matt Butterworth, discusses how the wedding industry will grow and evolve in 2025 and beyond.

Matt also explains how a wedding business should be starting the year to set up for success. 

Start by creating a compelling vision for your business and setting clear goals. Ask yourself:

• What services will my business offer by 2030?
• How many weddings will we serve annually?
• What regions or niches will we target?
• What will our average price point be?
• Will I have a team, and if so, what will it look like?

Once this long-term vision is clear, focus on the next 12–24 months. This is especially important in the wedding industry, where long lead times require proactive planning. Build a detailed budget that aligns with your vision and bridges the gap between your current position and your 2030 goals.

With a clear vision, actionable goals, and a short-term budget to guide you, 2025 can be the year your business grows with purpose and confidence. The key is starting the year with optimism and a strategic plan to turn opportunities into achievements.

Need a bit more help? We’ve explored the best ways to reach the forefront of this multi-billion-dollar industry.

Wedding trends

When couples get engaged, there’s an information overload. Most brides will not know where to start in all the excitement. What they will know is what they don’t like and what their expectations are. 

The most popular wedding and reception themes differ from state to state, so businesses must understand what local brides are looking for. From rustic to boho to beach, can you cater to these different themes and trends? Do you know what guests and couples expect of the services and suppliers? 

Australian wedding trends tend to be just behind what’s happening in Europe and the US. Keeping your finger on the pulse of these markets can mean that your offerings are ahead of the curve.

Easy Weddings Industry Report breaks down the favoured wedding themes and settings by state. This allows you to target your audience and tailor your services to what’s popular in your location.

Digital presence for a wedding business

Perhaps the most critical area for businesses, particularly those with legacy and those who haven’t updated their website or social media, is to sharpen up their online presence. Research shows that the next generation uses social media platforms as the start of their search and planning. What does this mean for your business? If your digital footprint isn’t regularly updated and easy to find, you could miss out on new opportunities.

One of the most significant barriers to getting new clients is old content. Easy Weddings Social Media Manager Emma Warren discusses the importance of high-quality content. “One of the most common mistakes suppliers make with their social strategy is not prioritising visual content quality. When we’re selling weddings, we’re selling a vision, a dream. If your content is pixelated, taken on an old phone, not “pretty”, you will lose business to your competitors,” Emma explains.

Beyond social media, digital marketing should be at the forefront of your wedding business efforts when bringing in new clients. Ensure your website is regularly updated, including pricing, availability, and contact information. You want to make sure that when a couple wants to reach out to you, they can A) find you and B) contact you.

Also, most importantly, don’t forget to list your business on Easy Weddings. With 64% of couples using the site for research, you’ll find yourself front and centre.

Are you looking for tips on how to rank high on Google? We’ve previously spoken to digital expert Dan Wild about leveraging SEO. 

Streamline communications

Planning a wedding can be overwhelming. Potential couples should understand that using your services will make their lives easier. A few things that can ensure this is:

• Texting, calling, website bookings. You want to be able to give your couples a number of ways to contact you. If they can’t call, can they text? Can they book online? For a wedding business to only be contactable through phone call, you’ll likely see a drop in enquiries.
• Pricing and invoicing. Ensure that your invoicing and pricing is aligned and ready to send. Try and keep all of this information in one place or one email chain so that when it comes to charging the couples, there’s one single source of truth to cut back you spending time on back-and-forth.
• Easy to contact. When couples are looking for answers, you should be there. Make sure your notifications are set up so that you don’t miss out on any crucial questions.

If you want to update your systems, check out the best tools in the market.

Tailor your marketing campaign

Are you getting the most bang for your buck for your marketing efforts? When setting up your campaign, ask yourself, “Is this going to the right people?” 

Look at where you’re geographically targeting and tailor your marketing campaigns to a local audience. Although some weddings happen interstate or overseas, many others happen where the couples have an emotional connection. You want to ensure you’re not targeting people in Tasmania when your services are in Western Australia. Start local. For a wedding business, there is no point in going global.

Talk to those planning a wedding! But also don’t be too limited with just couples. Brides will lean on their mothers and best friends for advice, so make sure you’ve got some brand recognition with those who pull the strings behind the scenes.

Looking for some help? There are plenty of free YouTube tutorials that you can take!

Networking 

Although using digital marketing and ensuring your online presence remain incredibly important, the power of ‘old school’ networking is paramount. Networking provides several opportunities, from cross-promotion with your peers to targeting their audience and database to creating end-to-end wedding packs and plans for couples. 

Unsure where to start? Check our Events page to stay informed about industry events.

Client-centric

Did you know that 47% of couples start their research with word of mouth? This means that your clients aren’t just there for their weddings, but they can be a marketing tool for your wedding business. 

With this in mind, gathering testimonials and ensuring your business has stellar reviews is crucial. If your Google reviews are low, you’ll see a dip in enquiries. 

Easy Weddings Wedding Planner and expert Darcy Allen explains the importance of online reviews, “We find a lot of couples we work with here at Easy Weddings will review both Easy Weddings and Google reviews before ultimately choosing a supplier/venue. Once they have shortlisted their top 2-3, we typically find reviews are what sets suppliers apart from each other in a couple’s mind.”

Ensure your clients feel like they’re being heard and work with them. The Easy Weddings Industry Report is a critical document for any wedding business. It takes a deep dive into where couples felt their suppliers didn’t meet their needs. Understanding these gaps can mean designing your business to fill those with a deep knowledge of clients.

Upskilling

The world is moving fast, and keeping up to date with all the trends and ways of working can be a full-time job. It’s always worth taking the time to upskill your skillset to ease this pressure. From online courses in digital marketing to attending webinars with other like-minded businesses, there are almost infinite ways to broaden your skills.

At Easy Weddings, we want our suppliers to be knowledgeable. Our education page provides industry trends.

Going green

As the environment remains a hot-button issue, suppliers should be able to offer couples a sustainable option. Easy Weddings has a guide for couples looking to have a sustainable wedding. 

For businesses, it can be crucial to understand what options are available for couples and ensure that, if and when appropriate, you can offer one that is a little more green.

Leveraging data

No one knows your wedding business like you do, right? At least twice a year, dive deep into the stats and data to ensure you’re still catering to your audience. 

Not sure where to start? Determine where your audience is located and how old they are. Then, look at your content and marketing materials — are you talking directly to these people? 

Promotional offers for a wedding business

Everyone loves a Black Friday sale. Promotional offers are crucial to obtaining new clients. For a wedding business, it doesn’t need to go so far as having a sale — but benefits and rewards can mean the difference between booking a service. 

There are many ways to create promotional offers. Explore options including discounts for those who book now through to others who refer a friend. The trick is to make it seem exclusive and personal to that couple. Put a time limit on the offer to play into their fear of missing out. 

Want to understand more about what couples are looking for? Start with our Australian Wedding Industry Report and contact one of our experts.