Members of Easy Weddings’ sales, Gift Registry, Shop and Content teams have hit the road several times this year to meet up with suppliers and brides attending various wedding expos and bridal fairs.
Our latest appearance was at the Luxury Bridal Expo, held in Melbourne and Sydney earlier this month, where the newly branded Easy Weddings stand was on show. Our new stand, which was difficult to miss, included interactive iPad stands where couples could flick through the Easy Weddings directory and test our planning tools.
“It was fantastic meeting so many suppliers face-to-face and, of course, promoting the Easy Weddings brand to thousands of brides (and grooms), as well as their friends, families and bridal parties,” says Ryan Jenkins, Easy Weddings National Sales Manager.
“Expos are a highlight of our year because we get to meet so many people and expose them to our fantastic wedding suppliers and it’s a great opportunity to not only meet so many of our brides face-to-face, but also get valuable feedback from the people who actually use our site.
“We can then use that feedback to improve the overall site for both brides and suppliers.”
However, says Ryan, he was truly impressed by how pro-active so many suppliers in the wedding industry have been this year, commenting that “most suppliers were so enthusiastic and constantly up on their feet. They did really well and are the ones who tend to get the most out of the expos.”
Following on from the success of the January expos, at which our bold new branding was unveiled, the Luxury Bridal Expo presented us with further opportunity to get our name – and yours – in front of thousands of newly engaged and discerning couples who attended to see offerings from the likes of BMW, Vera Wang and Moet & Chandon.
Many of these couples visited the Easy Weddings stand and registered with us. They even stood a chance to win an adorable vintage bike from one of our Gift Registry partners, Reid Cycles.
“It was a definite talking point,” adds Ryan “and it really helped us engage with couples and talk them through how the directory works, the ins and outs of our review system and, of course, our wedding planning tools.
“We were exhausted at the end of two full days on our feet, but it was all in the name of getting more traffic to the site and increasing Easy Weddings’ brand awareness in order to generate more enquiries for your business!”
