Turn leads into ‘I do’s’: your wedding conversion playbook

With the key engagement season now ending, those who said “yes” over Christmas and the new year will be settling into the wedding planning phase.

For the wedding arm of your business, March is a crucial time to set yourself up for the rest of the year and into 2026. Engaged couples will have started their outreach, finding out date availability, sketching up costs and budgets, and finding the right match for them regarding suppliers. Now is the time to firm up these bookings; don’t risk losing them to competitors! 

In this article, we’ll be covering:

Converting engagement leads into locked-in weddings requires a tailored mix of personalised marketing, a follow-up strategy and some enticing offers. If you’re looking to convert your suite of leads during this time period, consider the following:

Personalised follow-ups

Couples who are planning their wedding will have an extensive to-do list. As part of this, they would have spent time contacting a range of potential suppliers. If you want to stand out from your competition when it comes to communicating with them, personalise your responses. 

How can you do this? 

• Send a warm congratulatory email or message when the couples express interest. 
• Offer a consultation, perhaps even free of charge, to discuss their wedding vision. Cap this to 15 minutes so that you’re not sacrificing too much of your time, but getting to know the couple (and them getting to know you!), be it virtually or face-to-face, you’re more likely to get the booking.
• Use their names and wedding details in the communication. This is one of the most personal events of their lives; this level of detail and personalisation will make them feel heard.

If you’ve experienced couples ghosting you, have a read of some of our tips to stop this from happening.

Automate and nurture leads

Most couples planning their weddings will be doing so for the first time. As a business with experience in weddings, you want to be seen as the expert voice. Provide any questions, concerns, or examples that they might have before they can even ask. Have pre-written emails as part of your nurture flow that sends them some of the information they might be looking for. 

Here are our top tips for nurturing any leads:

• Use an email sequence that provides tips, testimonials, and case studies.
• Create a wedding planning guide or checklist with your branding on it, this will help you to stay front-and-centre.
• Send reminders and countdowns—what are the key wedding milestones? Make sure they don’t miss them! Notifying them and staying top of mind as experts will cement more conversions for you.

Set yourself up for success with our tips – small actions can make a big difference to your business.

Offer social proof and trust builders

Word-of-mouth marketing is essential. In fact, 36% of couples rely on word-of-mouth as part of their research (source: Easy Weddings Industry Report 2025). Part of this is leveraging social proof.

Unsure how to offer social proof and create trust builders?

• Feature real wedding testimonials and success stories on your social media, and link these in your communication with the couples, whether that be via email, text message or through your website.
• Encourage your clients to leave reviews on Easy Weddings and Google. Many couples start their research by checking these reviews and immediately discount any business below a certain star rating – get up your positive reviews and make sure potential couples read them.
• Share behind-the-scenes content and showcase your expertise with tips or trends you’re observing.

Testimonials are a proven powerful marketing tool – get your reviews up to five stars.

Social media retargeting

Social media ads can feel overwhelming or even oversaturated. However, if you nail down your audience and your creative, you’ll see it pay off. 

Unsure where to start when it comes to social media advertising?

• Run targeted ads that showcase previous weddings you’ve worked on—there’s nothing like seeing your work to give the couples that sense of FOMO and show that you are a master of your craft.
• Use retargeting ads to reach leads who have visited your website. If you find building out audiences overwhelming, you can still do targeted ads—just focus on retargeting. For those who have already visited your site and shown interest, you want to bring your brand to the front again.
• Consider hosting live Q&As on Instagram or TikTok. This can answer the most common questions couples might have. It also allows couples to see the ‘real’ you. In a sea of emails, questions, and concerns, they can know there’s a person on the other side of the screen.

Keep your business thriving in this challenging market – hear from the experts.

Create a sense of exclusivity

Nothing creates buzz quite like the fear of missing out. If couples don’t want to miss out on their dream wedding using popular suppliers, they’ll need to be organised. Calendars book up fast—couples will need to understand that and make quick decisions or miss out. 

There’s a fine line between appearing “impossible” to book and “hard” to get into. You want to be the latter. This will motivate engaged couples to take action and book the services sooner rather than later. 

• Highlight limited availability, especially during peak wedding season (March, October and November — source: Easy Weddings Industry Report 2025).
• Offer special early-bird pricing or exclusive perks.
• Emphasise that your calendar fills up quickly to encourage faster decisions – but without being pushy or feeling that you’re not flexible around the couple.

Put your business on Easy Weddings to get even more buzz and get in front of more couples.

Build a referral and vendor network

Word-of-mouth marketing is about more than reviews and testimonials. It can also focus on working alongside other professionals and businesses who can share work and weddings with you. When it comes to weddings, a number of suppliers are involved. Building a strong vendor and referral network can be a game-changer and help you gain steady leads. 

Partner with wedding planners, photographers, florists, and venues as part of their recommended suppliers, and you’ll be able to create strong relationships that mean you’ve got a history of working well together. Establishing relationships with trusted vendors not only expands your reach but also builds credibility with engaged couples who rely on recommendations from industry professionals. By fostering strong partnerships and maintaining an excellent reputation, you create a network that continuously drives bookings to your business.

Help build your network by:

• Partnering with other wedding vendors for cross-referrals.
• Offer referral discounts for past clients who recommend you to engaged friends.
• Join wedding expos and networking events to stay connected with engaged couples.

Want to connect with like-minded businesses? Check our events page to be in the know of industry events and start your network.

Although the busiest time of year for couples to get engaged might be coming to a close, it’s the most important time for your business to be set up for success.

Don’t miss out on this business crunch time. If you want to get in front of 65% of Australian couples who are planning their wedding, Easy Weddings is the place to do so. Enquire today and see your business leads increase.