As you will have noticed, there have been some big changes made recently to the way your Easy Weddings storefront functions. We’ve successfully moved away from website referrals to provide brides with an easier and more direct way to make enquiries with you.
To reach the brides you are looking for and maximise your enquiries, here are five ways to get the most out of your Easy Weddings storefront.
Be visual
Fill your portfolio with eye catching photos from recent weddings (24+ images). It’s crucial to use high res images that are bright and clear.
Set a knockout listing image – this is the image that brides will see as they scroll through the listings – so make sure it stands out! Think details, details, details, rather than close up.
Choose four hero images that make a statement.
Tell your story
Create a description that tells couples why they should pick you. What is it that sets your business apart from the competition?
Write this in a conversational tone that reads like it came from you. Remember, you are speaking with millennials so write it in a way that will resonate with them.
Include interesting details about yourself and your company.
Get reviews
Show your couples that you’re the best of the best by filling your profile with quality reviews.
Make sure that you submit review requests in a timely manner and aim to add at least one review per month.
Quite simply, more reviews = more business. Our stats show that by having 11+ reviews you will see 201% better results and with 40+ reviews 300% better results!
Add personality
How can you make your profile stand out? Dare to be different and don’t be afraid to show your fun side!
Try including a special offer for Easy Weddings brides only. This is now free and fully customisable. Adding a special offer has been shown to receive up to 30% more profile views.
Stay connected
Make it impossibly easy for brides to get in contact with you. It might sound obvious, but check that all your contact info is correct and make sure you respond to enquiries instantly.
it also helps by responding to all enquiries via the same channel that they connected with you. Short and sweet responses work well such as:
Thank you for your enquiry. This is our availability. When can we meet?
Try and get a conversation going with your lead. Speak with direction and find common ground.
