Revenue-Boosting Strategies from Industry Experts

Learn proven tactics to increase event bookings, optimise pricing, and upsell services, ensuring your venue reaches its full earning potential.

Operational Efficiency & Team Excellence

Enhance workflow, staff training, and service delivery with expert-led modules designed to reduce inefficiencies.

Market Insights for Smarter Decisions

Stay ahead with the latest industry trends, data-driven strategies, and real-world case studies to drive venue success.

Venue bookings - It's what we do best!

We've booked more weddings for venues than anyone in the business and we know what it
takes to make a venue sale.

1,500

Venues Worked With

30 yrs

Combined Experience

20%

Increase in Revenue Per Wedding

40%+

Avg Site Inspection to Booking Conversion Rate

Meet Your Trainers

Darcy Allen

B2C Manager

Darcy has led the Easy Weddings and Venue Crew B2C Sales team for the past 5 years, implementing all sales processes and B2C systems used with great success and benchmark conversion rates in her team across connection, site inspection and booking conversions. Prior to Easy Weddings Darcy was the Sales Manager at Park Hyatt Melbourne and she has also worked at a number of Melbourne's leading venues including Showtime Event Group and National Trust of Australia (Victoria) properties. Darcy is passionate about wedding sales and keen to share her knowledge and wisdom across 10+ years in the Wedding industry.

Lauren Samuels

Venue Marketing Expert

Lauren is a highly driven and well-rounded leader in the wedding and events industry with over fifteen years of experience, specialising in venue sales excellence and developing industry-leading training programs that elevate sales performance across premium venues. Her expertise spans both in-house and consultancy roles with leading venues including Leonda By The Yarra, Food & Desire, Bramleigh, Abbotsford Convent, San Remo Ballroom and many more. As a sought-after sales strategist and founder of her own successful consultancy, Lauren works with Australia's premier venues and hospitality groups, developing comprehensive sales frameworks and training programs. Her expertise has been recognised with multiple awards, including Ausmumpreneur Victorian Business Excellence and Marketing Expert of the Year. Lauren is passionate about empowering sales teams with authentic selling and marketing techniques and shares her extensive industry knowledge through workshops and mentoring programs.

  • Witchmount Estate

    What a brilliant experience to have an expert such as Lauren talk everything sales and offer such a tailored experience. I have had the pleasure of attending 2 workshops with Lauren and the take aways and results speak volumes, thank you Lauren I look forward to attending future Seminars.

    Kristie S

  • Crowne Plaza Melbourne

    From the start, they [Easy Weddings} have been helpful every step of the way and very dedicated in ensuring we were set up for success. Through their guidance, we have seen a significant increase in our enquiries and bookings...

    Vivian Tulande

  • Sofitel Brisbane Central

    The team are not only wonderful to liaise with, they are also advocates of our hotel and we are grateful for their support. We would be delighted to recommend Easy Weddings / Venue Crew’s services to any weddings and business events venue.

    Rachel Carlyle

Training Package Pricing

Three pricing tiers to suit venues of all sizes.

Workshop

1 Day - Includes Lunch

Perfect for new team members or venues wanting to refresh their approach

  • Group learning environment for networking opportunities
  • Comprehensive one-day intensive
  • Immediate actionable strategies

$880 per attendee

  • Sales Process
  • User Journey
  • Site Visit Experience/Conversion
  • Quoting & Upselling
  • Closing techniques
  • Structure of your day
  • Marketing

Venue Specific

3 Days + 3 Months Support

Perfect for venues serious about growth

  • Customised training solution for your specific venue
  • Complete sales process optimisation
  • 3 months of expert support
  • Measurable results and ROI

$22,000

  • Prework
  • Audit - Business & Website
  • Analysis
  • Inclusions
  • Enquiries/ Lead Generation
  • User Journey/Collateral
  • Site Visit Experience
  • Site Visit Conversion
  • Quotes/Upselling
  • Pricing Optimisation
  • Competitor Set Analysis
  • Celebrating Wins/Team Structure
  • Team Software
  • 3 Month ongoing Call/Zoom Support

Enhanced

12 Days + 12 Months Support

Perfect for venues ready for significant growth (Limited availability)

  • Customised training solution for your specific venue
  • Comprehensive business development program
  • Advanced sales and ops and strategies

$POA

  • All of Venue Specific Inclusions +
  • P&L Analysis
  • Shadow Site Visit (Full Day) & Training
  • Email & Collateral Production
  • 12 Months of Expert Support

FAQs

Any venue looking to improve their sales, increase bookings, and optimize their operations.

Venues who implement our strategies typically see a 20-50% increase in conversions within months.

If you are unsure, please book a free discovery call below and our experienced team will help you choose a service that is right for your venue.

Workshops are hosted in key cities, but we also offer on-site training at your venue.

Our Workshop is inclusive of a full day of curated content, as well as lunch and refreshments provided for participants

To attend the workshop you do not need to be an advertiser on Easy Weddings or Venue Crew. To book a Venue Specific or Enhanced package you do need to be an advertiser on Easy Weddings or Venue Crew.

Next Steps

Ready to take your venue
to the next level?

Next Workshop

Melbourne - Book Now

01/05/2025

Sydney

Brisbane

Book a discovery call

Venue Specific & Enhanced Package Customers

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