Revenue-Boosting Strategies from Industry Experts
Learn proven tactics to increase event bookings, optimise pricing, and upsell services, ensuring your venue reaches its full earning potential.
Operational Efficiency & Team Excellence
Enhance workflow, staff training, and service delivery with expert-led modules designed to reduce inefficiencies.
Market Insights for Smarter Decisions
Stay ahead with the latest industry trends, data-driven strategies, and real-world case studies to drive venue success.
We've booked more weddings for venues than anyone in the business and we know what it
takes to make a venue sale.
1,500
Venues Worked With
30 yrs
Combined Experience
20%
Increase in Revenue Per Wedding
40%+
Avg Site Inspection to Booking Conversion Rate
Darcy Allen
B2C Manager
Darcy has led the Easy Weddings and Venue Crew B2C Sales team for the past 5 years, implementing all sales processes and B2C systems used with great success and benchmark conversion rates in her team across connection, site inspection and booking conversions. Prior to Easy Weddings Darcy was the Sales Manager at Park Hyatt Melbourne and she has also worked at a number of Melbourne's leading venues including Showtime Event Group and National Trust of Australia (Victoria) properties. Darcy is passionate about wedding sales and keen to share her knowledge and wisdom across 10+ years in the Wedding industry.
Lauren Samuels
Venue Marketing Expert
Lauren is a highly driven and well-rounded leader in the wedding and events industry with over fifteen years of experience, specialising in venue sales excellence and developing industry-leading training programs that elevate sales performance across premium venues. Her expertise spans both in-house and consultancy roles with leading venues including Leonda By The Yarra, Food & Desire, Bramleigh, Abbotsford Convent, San Remo Ballroom and many more. As a sought-after sales strategist and founder of her own successful consultancy, Lauren works with Australia's premier venues and hospitality groups, developing comprehensive sales frameworks and training programs. Her expertise has been recognised with multiple awards, including Ausmumpreneur Victorian Business Excellence and Marketing Expert of the Year. Lauren is passionate about empowering sales teams with authentic selling and marketing techniques and shares her extensive industry knowledge through workshops and mentoring programs.
Witchmount Estate
What a brilliant experience to have an expert such as Lauren talk everything sales and offer such a tailored experience. I have had the pleasure of attending 2 workshops with Lauren and the take aways and results speak volumes, thank you Lauren I look forward to attending future Seminars.
Kristie S
Crowne Plaza Melbourne
From the start, they [Easy Weddings} have been helpful every step of the way and very dedicated in ensuring we were set up for success. Through their guidance, we have seen a significant increase in our enquiries and bookings...
Vivian Tulande
Sofitel Brisbane Central
The team are not only wonderful to liaise with, they are also advocates of our hotel and we are grateful for their support. We would be delighted to recommend Easy Weddings / Venue Crew’s services to any weddings and business events venue.
Rachel Carlyle
Three pricing tiers to suit venues of all sizes.
1 Day - Includes Lunch
Perfect for new team members or venues wanting to refresh their approach
$880 per attendee
3 Days + 3 Months Support
Perfect for venues serious about growth
$22,000
12 Days + 12 Months Support
Perfect for venues ready for significant growth (Limited availability)
$POA
Any venue looking to improve their sales, increase bookings, and optimize their operations.
Venues who implement our strategies typically see a 20-50% increase in conversions within months.
If you are unsure, please book a free discovery call below and our experienced team will help you choose a service that is right for your venue.
Workshops are hosted in key cities, but we also offer on-site training at your venue.
Our Workshop is inclusive of a full day of curated content, as well as lunch and refreshments provided for participants
To attend the workshop you do not need to be an advertiser on Easy Weddings or Venue Crew. To book a Venue Specific or Enhanced package you do need to be an advertiser on Easy Weddings or Venue Crew.
Next Steps
Sydney
Brisbane
Venue Specific & Enhanced Package Customers