Lonely Label

Lonely is a New Zealand-based design house that celebrates the strength and individuality of women and creates lingerie, swimwear and clothing.

Inspired by the women who wear it, each Lonely collection is part of an ongoing conversation that maintains a consistent design ethos committed to outstanding comfort, unique signature silhouettes, and custom prints and fabrications.

Fostering a sense of positive body image and freedom of expression, Lonely eschews conventional marketing, bringing its collections to life via the Lonely Girls Project, a journal featuring women around the world from all walks of life captured wearing Lonely in their way.

Lonely has flagship New Zealand boutiques in Auckland and Wellington, with stockists across the globe from Tokyo to Los Angeles.

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