Introducing Supplier Badges

Easy Weddings recently introduced Supplier Badges across the EW network in order to help potential customers quickly and visually assess how active a supplier is.

There are 16 badges in total, each providing brides with information around how popular, active and connected each supplier is.

Achievements include garnering 1, 5+ and 50+ reviews, being featured in our Real Weddings section and adding 24+ photos or video to their profiles.

“Aside from wanting to make it easier for brides to choose the perfect vendors for their big day, we wanted to ensure suppliers had some sort of incentive to ensure their profiles were as appealing and up-to-date as possible,” says Matt Butterworth, Easy Weddings’ CEO.

“And it’s great that suppliers have responded really well,” he adds.

“In fact, some suppliers have taken great pride in acquiring as many badges as they can. They see it as a challenge and they’ve even become a little competitive and are really pushing themselves to ‘unlock’ more badges.”

Suppliers needn’t do anything to have their badges appear on their profiles. Within 24 hours of reaching a milestone, their new badge will be added automatically.

Those badges which haven’t been unlocked will appear greyed out as can be seen in the image below.

The Supplier Badges act as a form of certification and have the added benefit of recognising a vendor’s engagement with their customers, but they also give brides confidence in the supplier’s industry experience.

“It’s really encouraging to see suppliers being so pro-active and working hard to update their profiles, but we’re still waiting for our first supplier to complete a full set! There are a handful who are almost there.”